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60% Of Brands Will Discover A Breach Of Sensitive Data In 2015
November 12, 2014

At least 60% of brands will discover a breach of sensitive data in 2015, with the actual number of breached entities being as high as 80% or more, according to Forrester's annual predictions research.

What's more is that most firms will also botch the responses, and we'll quickly see million-dollar fines and suits become the norm. Why? Forrester finds that only 21% of global security technology decision-makers report that improving incident response is a critical priority.

But there's good news. In the battle to win, serve, and retain customers, data security and privacy can be a key competitive differentiator. "Privacy abuses and intentional or accidental breaches of sensitive data undermine the trust relationship between an enterprise and its customers," writes Analyst Heidi Shey. "If your customers don't trust a brand to rigorously protect and genuinely respect their sensitive data, they'll take their business elsewhere."

Other predictions include:

  • Retail security budgets will increase by double digits.
  • $100 million cyberinsurance policies will become the norm.
  • A wearables health data breach will spur FTC action.
  • State-sponsored medical reports theft will rise.
  • Cloud security monitoring will improve, but privacy remains at risk.

Learn more about the research here.

About Forrester Research

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in technology management, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit


Lara Cole
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Forrester Research, Inc.

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