Why Read This
For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's data shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics, Consumer Mobile Activities, Consumer Mobility, Customer Experience Management, eCommerce, Media & Entertainment, Online Retail, Social Computing, Social Media