Why Read This
For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European data shows a continuous growth in the amount of time that consumers spend with online media, including the widespread adoption of social activities that, in turn, has deepened their engagement with the Net.
Tags: B2C eCommerce, Brand & Product Web Sites, Brand Tactics, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobility, Customer Experience Management, Loyalty, Mobile Entertainment, Mobile Web, Omnichannel Customer Experience, Online Retail, Social Computing, Social Media, Word of Mouth Marketing & Viral Marketing