Why Read This
History shows that small and medium-size businesses (SMBs) suffer less and recover faster from recessions than their large enterprise counterparts. This recession will prove to be no different. However, the small businesses that help catalyze the recovery this time around will be started by tech-savvy professionals who start their businesses with technology investments and a Millennial workforce that has grown up on mobile phones and social networks. Technology vendors that tap the emerging tech-savvy small-business market will come out of this recession much faster than those that follow historical patterns of relying mainly on spotty spending by large enterprise customers.
Tags: B2B eCommerce, B2B Marketing, Brand & Product Web Sites, Customer Experience Management, Digital Marketing, eCommerce, Social Computing, Social Marketing, Social Media, Social Media, Tech Sector Economics, Technology Product Strategies