Why Read This
The proportion of industry analyst relations (AR) people we survey and who commit to supporting sales has never been above 50% since 2007. And AR's not improving enough — it's performed poorly since 2007, too. AR teams — especially those with small budgets or single-person teams — should understand the failure risks and their ability to overcome them before deciding whether to focus on sales. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This version uses new data from Forrester's May 2015 Global AR Objectives And Metrics Online Survey.