For B2C Marketing Professionals

AT&T Leaps Back To The Top With T-Mobile Buy – A BT Futures Report

Device And App Product Strategists Must Scale Up To Keep Up

    Why Read This Report

    Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in the US wireless market by acquiring T-Mobile USA. If AT&T's acquisition passes regulatory muster — far from assured — product strategists at device makers and application providers have opportunities to scale their business significantly, while those at competing wireless carriers and cable operators must move quickly to exploit AT&T's likely integration distraction.
    US $195
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.