Why Read This
The previously uneventful offshore product development market is poised for significant change. Anticipating a huge growth in this untapped market, top IT services firms Accenture, Cognizant, and Infosys are investing in it. These firms are tapping their prominent market presence, relationships, brand and reputation, experience of serving global enterprises, and deep pockets to make their presence felt. Sourcing professionals and product R&D executives should leverage the increased competition to get better rates and service from their incumbent R&D service providers. Additionally, prospective clients should consider the new entrants as catalysts to pilot deals based on new engagement models and intellectual property assets.