Why Read This
What is your worth? This is an awkward and, for small market insights departments, very personal question. However, it is the one question executives are asking, and assessing, of all
of their business units every day. Market insights is not an exception. So how does the market insights department show its value and worth? In this report, Forrester will outline the process and formulas that will support market insights in computing the value and ROI of research while uncovering opportunities to build its value and become not only a more valuable business unit but also a business driver.