Speaker Biography

Adam Silverman

Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders


  • 01:50 PM - 02:30 PM

    Developing Actionable Multichannel Digital Solutions

    Gone are the days when customers interacted with channels. A new generation of connected shoppers has emerged with expectations of transparency, increased convenience, and higher levels of engagement from their brand of choice. To meet the needs of today's shoppers, retailers are rapidly turning to digital solutions that shuttle actionable to the customer at any channel and on any device, at the moment of need. In this session, you will learn:

    • Why multichannel is now a customer imperative.
    • What digital commerce technologies are most critical to success in the age of the customer.
    • How retailers and manufacturers are mastering multichannel.

Research Focus

Adam serves eBusiness & Channel Strategy Professionals. His research focuses on eBusiness strategy, technologies, solutions, and operations, including eCommerce platforms, mobile commerce, and in-store commerce technologies. Having spent more than 15 years leading eCommerce teams, Adam has extensive experience of innovating at and operating multichannel retail businesses. He has specific expertise in helping eBusiness leaders define their strategy, understand the supporting technology landscape, determine the appropriate organizational structure, and define and measure success.

Previous Work Experience

Prior to Forrester, Adam was the vice president and general manager at Alibris, a marketplace for independent sellers of books and media. Along with establishing the strategic vision for the organization, he managed marketing, product development, and operations. Prior to Alibris, Adam was director of marketing for Musician's Friend, a $400 million musical instrument retailer. While at Musician's Friend, Adam helped define and deploy a full suite of eCommerce technology solutions designed to enable richer experiences for its customers and greater scale for the organization. Adam also developed one of the first social commerce applications for Wet Seal, where he was director of eCommerce.


Adam holds a BBA in marketing from the University of Massachusetts, Amherst, with an emphasis in music. He has also studied international business in the UK at the University of Manchester Institute of Science and Technology.