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Adam   Schlegel

Adam Schlegel

Principal Consultant - TEI Serving B2B Marketing Professionals

Adam Schlegel is a principal consultant with Forrester’s Total Economic Impact™ (TEI) practice. As the offering lead for Forrester's Market Opportunity Assessment (MOA) services, Adam works with the Forrester ecosystem to build sustainable market entry and growth strategies for Forrester's clients, leveraging a holistic approach that considers market attractiveness, competitive dynamics, strategic fit, and future disruption risks. In addition, Adam advises partner and channel organizations on growth and marketing strategies and has delivered TEI business case analyses and studies for technology vendors, channel partner programs, and technology buyers across myriad industries and technology domains.

Previous Work Experience

Adam came to Forrester with a broad background in management and strategy consulting across a number of industry verticals. In his consulting work, Adam has helped organizations, ranging from startups to Fortune 500 companies, explore and build organic and inorganic market growth strategies and business decision frameworks for new and adjacent market and business opportunities. Adam’s market development and go-to-market strategy work spans multiple technology domains, with a particular emphasis on emerging technologies.

Education

Adam has an MBA from the University of Colorado, Boulder and a bachelor's degree from the University of Vermont.

Adam Schlegel

Principal Consultant - TEI Serving B2B Marketing Professionals

Adam Schlegel is a principal consultant with Forrester’s Total Economic Impact™ (TEI) practice. As the offering lead for Forrester's Market Opportunity Assessment (MOA) services, Adam works with the Forrester ecosystem to build sustainable market entry and growth strategies for Forrester's clients, leveraging a holistic approach that considers market attractiveness, competitive dynamics, strategic fit, and future disruption risks. In addition, Adam advises partner and channel organizations on growth and marketing strategies and has delivered TEI business case analyses and studies for technology vendors, channel partner programs, and technology buyers across myriad industries and technology domains.

Previous Work Experience

Adam came to Forrester with a broad background in management and strategy consulting across a number of industry verticals. In his consulting work, Adam has helped organizations, ranging from startups to Fortune 500 companies, explore and build organic and inorganic market growth strategies and business decision frameworks for new and adjacent market and business opportunities. Adam’s market development and go-to-market strategy work spans multiple technology domains, with a particular emphasis on emerging technologies.

Education

Adam has an MBA from the University of Colorado, Boulder and a bachelor's degree from the University of Vermont.

Research Coverage

Adam Schlegel's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: The ROI Of EX

    Business Case: The Employee Experience Playbook

    September 3, 2019Samuel Stern, Andrew Hewitt, Adam Schlegel

    EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation initiatives. But many executives see a superior EX as an important, but unquantifiable, nice to have. We believe that EX ROI is quantifiable and that EX investments will manifest in unexpectedly large returns — and from areas overlooked by C-level executives. This report will help EX practitioners make a strong business case for EX by using Forrester's Total Economic Impact™ (TEI) methodology.

  • For Application Development & Delivery Professionals

    REPORT: Quantifying The Business Value Of SaaS

    Business Case: The Digital Operations Platforms Playbook

    February 15, 2019 Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on potential buyers to create a formal business case. This report for application development and delivery (AD&D) professionals looks at the longer-term impact of replacing an on-premises application with SaaS and includes models for CRM and ERP. This is an update of a previously published report.

  • For Infrastructure & Operations Professionals

    REPORT: Build The Business Case For BYOD

    The Total Economic Impact™ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies

    May 10, 2018 Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to embrace bring-your-own-device (BYOD) or a corporate-owned strategy isn't simple and involves examining many factors, including upfront hardware and software costs, security, and the impact on employee experience. This report uses Forrester's Total Economic Impact (TEI) methodology to demonstrate the impact of BYOD on a corporate-owned environment.

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