Adam Silverman

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Adam serves eBusiness & Channel Strategy Professionals. His research focuses on eBusiness strategy, technologies, solutions, and operations, including eCommerce platforms, mobile commerce, and in-store commerce technologies. Having spent more than 15 years leading eCommerce teams, Adam has extensive experience of innovating at and operating multichannel retail businesses. He has specific expertise in helping eBusiness leaders define their strategy, understand the supporting technology landscape, determine the appropriate organizational structure, and define and measure success.

Previous Work Experience

Prior to Forrester, Adam was the vice president and general manager at Alibris, a marketplace for independent sellers of books and media. Along with establishing the strategic vision for the organization, he managed marketing, product development, and operations. Prior to Alibris, Adam was director of marketing for Musician's Friend, a $400 million musical instrument retailer. While at Musician's Friend, Adam helped define and deploy a full suite of eCommerce technology solutions designed to enable richer experiences for its customers and greater scale for the organization. Adam also developed one of the first social commerce applications for Wet Seal, where he was director of eCommerce.


Adam holds a BBA in marketing from the University of Massachusetts, Amherst, with an emphasis in music. He has also studied international business in the UK at the University of Manchester Institute of Science and Technology.

Adam Silverman's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: Omnichannel Order Management, Q3 2014

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP ...

    • Downloads: 1097
  • For eBusiness & Channel Strategy Professionals

    Report: Market Overview: Mobile Point Of Service Solutions For Retail

    Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low pric...

    • Downloads: 1081
  • For eBusiness & Channel Strategy Professionals

    Report: The Emergence Of Beacons In Retail

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sens...

    • Downloads: 984
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of The Digital Store

    The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these in...

    • Downloads: 850
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

    In Forrester's 77 criteria evaluation of the top 10 global commerce service providers (GCSPs), we found that Deloitte Digital, SapientNitro, Accenture Digital, Razorfish Global, Cognizant, and I...

    • Downloads: 581
View all of Adam Silverman's Research

Clients who work with Adam Silverman also work with: