Adam Silverman

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Adam serves eBusiness & Channel Strategy Professionals. His research focuses on eBusiness strategy, technologies, solutions, and operations, including eCommerce platforms, mobile commerce, and in-store commerce technologies. Having spent more than 15 years leading eCommerce teams, Adam has extensive experience of innovating at and operating multichannel retail businesses. He has specific expertise in helping eBusiness leaders define their strategy, understand the supporting technology landscape, determine the appropriate organizational structure, and define and measure success.

Previous Work Experience

Prior to Forrester, Adam was the vice president and general manager at Alibris, a marketplace for independent sellers of books and media. Along with establishing the strategic vision for the organization, he managed marketing, product development, and operations. Prior to Alibris, Adam was director of marketing for Musician's Friend, a $400 million musical instrument retailer. While at Musician's Friend, Adam helped define and deploy a full suite of eCommerce technology solutions designed to enable richer experiences for its customers and greater scale for the organization. Adam also developed one of the first social commerce applications for Wet Seal, where he was director of eCommerce.


Adam holds a BBA in marketing from the University of Massachusetts, Amherst, with an emphasis in music. He has also studied international business in the UK at the University of Manchester Institute of Science and Technology.

Adam Silverman's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are Fa...

    • Downloads: 131
  • For eBusiness & Channel Strategy Professionals

    Report: Just For You: Use Personalization Technology To Help Associates In The Retail Store

    As retail stores transform into digital stores, customers will expect personalized content and experiences in-aisle. Personalization technologies such as automated product recommendations are po...

    • Downloads: 214
  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of The Digital Store

    The retail store is on the cusp of a transformation, one that hasn't been seen since the advent of the modern suburban mall. Today's customers have access to a growing set of digital devices ...

    • Downloads: 503
  • For eBusiness & Channel Strategy Professionals

    Report: The Business Case For mPOS Is Associate Enablement

    Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployme...

    • Downloads: 167
  • For eBusiness & Channel Strategy Professionals

    Report: Drive Incremental Sales With Endless Aisle Capabilities

    The retail industry has been tackling omnichannel fulfillment for a few years, with most of the focus going toward store fulfillment of online orders and click-and-collect. These capabilities ro...

    • Downloads: 200
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: Omnichannel Order Management, Q3 2014

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP ...

    • Downloads: 971
  • For eBusiness & Channel Strategy Professionals

    Report: Market Overview: Mobile Point Of Service Solutions For Retail

    Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low pric...

    • Downloads: 1035
  • For eBusiness & Channel Strategy Professionals

    Report: The Emergence Of Beacons In Retail

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sens...

    • Downloads: 946
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of The Digital Store

    The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these in...

    • Downloads: 799
  • For eBusiness & Channel Strategy Professionals

    Report: The Emerging Technologies Of The Digital Store

    Retailers across the globe are investing significant resources and cash to adapt retail stores to meet the realities of digital disruption. The breakneck pace of technological innovation means r...

    • Downloads: 631
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