Why Read This
Today's brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Core elements include: embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization. Over the next five years, Adaptive Brand Marketing will shift the discussion from the classic four P's — now table stakes rather than differentiators — to permission, proximity, perception, and participation.
Tags: Adaptive Brand Marketing, Brand Monitoring, Brand Tactics, Branding, Customer Intelligence, Digital Marketing, Direct Marketing, Marketing Automation, Marketing Measurement, Marketing Organization & Culture, Marketing ROI, Media Mix, Online Marketing Technology, Social Marketing, Social Media