Forrester : Adobe Systems

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Report: Unlock Personalization's Potential With Help From Service Providers
June 16, 2017Ted Schadler, Danielle Geoffroy
Advances in technology and customer urgency have made personalization hot again. By pulling customer data, content, and algorithmic matching engines out into a personalization architecture, firm...
For B2C Marketing Professionals
Report: The Forrester Wave™: Real-Time Interaction Management, Q2 2017
June 6, 2017Rusty Warner
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitne...
For B2C Marketing Professionals
Report: The Forrester Wave™: Data Management Platforms, Q2 2017
June 1, 2017Susan Bidel, Samantha Merlivat
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, S...
For B2C Marketing Professionals
Report: The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017
May 30, 2017Richard Joyce, Samantha Merlivat
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fu...
For eBusiness & Channel Strategy Professionals
Report: How To Choose A Mobile Messaging Vendor
April 10, 2017Julie A. Ask, Michael Facemire, Laura Naparstek
Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right ...