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Latest Research

For Application Development & Delivery Professionals

REPORT: The Forrester Wave™: Digital Experience Platforms, Q3 2017

Oracle Leads An Evolving Market With A Balance Of Product And Platform

September 21, 2017 Mark Grannan, Ted Schadler

In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle, Salesforce, SAP Hybris, SDL, Sitecore, and Sprinklr — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
For eBusiness & Channel Strategy Professionals

REPORT: The Forrester Wave™: Mobile Engagement Automation, Q3 2017

Automate Hyperpersonalized Engagement In Consumers' Moments

September 19, 2017 Julie A. Ask, Joe Stanhope, Laura Naparstek

In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle, SessionM, Swrve, Taplytics, and Urban Airship — and researched, analyzed, and scored them. This Forrester Wave™ report shows how each provider measures up and helps digital business and marketing professionals make the right choice.
For Customer Experience Professionals

REPORT: The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017

Kitewheel, Thunderhead, NICE, And Teradata Lead In An Emerging Field Of Vendors

September 14, 2017 Joana van den Brink-Quintanilha, Alex Causey

In our 27-criteria evaluation of customer journey analytics orchestration platform providers, we identified the 10 most significant ones — Adobe, ClickFox, ENGAGEcx, Kitewheel, NICE, Pointillist, Teradata, Thunderhead, Usermind, and Verint — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals make the right choice.
For Customer Experience Professionals

REPORT: The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017

NICE, Kitewheel, Thunderhead, And Teradata Lead In An Emerging Field Of Vendors

September 14, 2017 Joana van den Brink-Quintanilha, Alex Causey

In our 27-criteria evaluation of customer journey analytics visioning platform providers, we identified the 13 most significant ones — Adobe, ClickFox, ENGAGEcx, Kitewheel, NICE, Pointillist, SuiteCX, TandemSeven, Teradata, Thunderhead, Touchpoint Dashboard, Usermind, and Verint — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals make the right choice.
For eBusiness & Channel Strategy Professionals

REPORT: Unlock Personalization's Potential With Help From Service Providers

Personalization Is Hard; Digital Experience Service Providers Can Help With Skills And Technologies

June 16, 2017 Ted Schadler, Danielle Jessee

Advances in technology and customer urgency have made personalization hot again. By pulling customer data, content, and algorithmic matching engines out into a personalization architecture, firms can deliver contextually relevant experiences across journeys, not just touchpoints. At the same time, service providers have amped up their ability and assets to help you implement these complex solutions. But what should digital business leaders look for? This report draws on Forrester's survey of 294 digital experience leaders to help you sort out what to look for from service providers.