Forrester : Adobe Systems

Latest Research

For B2C Marketing Professionals

REPORT: Now Tech: Email Marketing Vendors, Q3 2018

Forrester's Overview Of 38 Email Marketing Vendors

August 20, 2018 Shar VanBoskirk

You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from an email marketing provider and select vendors based on size and functionality.
For Customer Insights Professionals

REPORT: The Forrester Wave™: Experience Optimization Platforms, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20, 2018 James McCormick, Emily Miller

In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS, and SiteSpect — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
For Customer Insights Professionals

REPORT: The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Tools And Technology: The Customer Analytics Playbook

June 11, 2018 Brandon Purcell

In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
For Application Development & Delivery Professionals

REPORT: The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018

The 13 Providers That Matter Most And How They Stack Up

May 23, 2018 Nick Barber

In our 30-criteria evaluation of digital asset management (DAM) providers, we identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains, Nuxeo, OpenText, Stylelabs, Webdam, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
For Customer Experience Professionals

REPORT: Adobe's Challenge To Marketers Will Require That They Join Forces With CX Pros

Adobe Summit 2018 Charts The Right Path — But One That Will Need Deeper Customer Centricity For Success

April 10, 2018 Gina Bhawalkar

Forrester attended Adobe's 2018 Summit for digital marketers to understand the vendor's vision and product enhancements and how they align with the customer goals for which CX and UX pros advocate. This short report summarizes the event's key announcements, points out the obstacles Forrester believes Adobe and its own customers must overcome to make the vision a reality, and offers advice for CX pros on how to partner with their marketing colleagues to help.