For Customer Insights Professionals

REPORT: The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018

Road Map: The Customer Analytics Playbook

September 28, 2018 Brandon Purcell

AI technologies are evolving fast and growing increasingly critical to firms' ability to win, serve, and retain customers. The imperative exists for these firms not to just adopt a singular AI tech but rather to have access to an arsenal of AI tech that will improve their ability to generate and act on critical business insights. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 14 technology categories that support business intelligence (BI). Customer insights (CI) pros should read this report to shape their firm's investment in these technologies.

For Application Development & Delivery Professionals

REPORT: Ten Ways To Get The Most Out Of Your Adobe Investment

September 14, 2018 Mark Grannan, Ted Schadler

Adobe's Experience Cloud (AEC) continues to grow in capabilities, complexity, and overall enterprise spend. As a result, many digital leaders find themselves asking, "Are we getting enough value for this premium set of products?" Often the answer is "no" because they're leaving significant portions of functionality on the table. Digital leaders should follow 10 steps for the broader AEC, while Adobe Experience Manager (AEM) Sites buyers and owners should use eight tactics.

For B2C Marketing Professionals

REPORT: Now Tech: Email Marketing Vendors, Q3 2018

Forrester's Overview Of 38 Email Marketing Vendors

August 20, 2018 Shar VanBoskirk

You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from an email marketing provider and select vendors based on size and functionality.

For Customer Insights Professionals

REPORT: The Forrester Wave™: Experience Optimization Platforms, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20, 2018 James McCormick, Emily Miller

In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS, and SiteSpect — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

For Customer Insights Professionals

REPORT: The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Tools And Technology: The Customer Analytics Playbook

June 11, 2018 Brandon Purcell

In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.