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Description
Learn why journey mapping governance matters to create accountability, prioritization, and durability. To pick the right governance model, Customer Experience (CX) Pros need to take a step back and think about their journey mapping approach. Journey mapping approaches range from ad hoc-reactive, to ad hoc-proactive, to systematic-reactive, to systematic-proactive. Picking the right governance model is critical to maximizing the effectiveness of journey mapping to drive change in the organization.
Agenda:
- Why Journey Mapping Governance Matters
- Mind The Journey Mapping Governance Gap
- Based On Your Approach, Pick One Of Four Journey Mapping Governance Models
- How CX Teams Can Help Their Companies Progress Along The Ad Hoc-Systematic Spectrum And Reactive-Proactive Spectrum
Key takeaways:
- Find out how to pick the right journey mapping governance model to transform CX.
- Learn how to progress to a more systematic-proactive journey mapping approach.
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