For Customer Insights Professionals

Advance Your Approach To Customer Loyalty

    Why Read This Report

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning, and financial and cultural commitment. This report, part of the customer loyalty playbook, outlines Forrester's self-assessment and maturity model for customer insights (CI) pros who wish to create a successful loyalty strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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    TABLE OF CONTENTS

    • A Program Alone Isn't Enough To Win Your Customers' Loyalty
    • On Your Mark: Take Stock Of Your Current Loyalty Strategy
    • Get Set: Align Your Approach With Forrester's Maturity Model
    • RECOMMENDATIONS

      Go: Unleash The Loyalty Legend Within
    • Supplemental Material
    • Related Research Documents