Advanced Customer Journey Mapping

An Advanced Workshop For Customer Experience Professionals

Tuesday, September 19, 2017New York, NY

register

    • Clients:
      $1975
    • Non-clients:
      $1975
    • Government, education, and nonprofit:
      $1775

    All prices in USD.

    Learn more

    Email Forrester Events

    Call
    • +1.888.343.6786 (US)
    • +31 (0)20.305.4848 (EMEA) | + 65 6426.7019 (APAC)

    Event Overview

    During this intensive all-day workshop you will explore advanced concepts of customer journey mapping. You will participate in a detailed examination of best practices and a series of hands-on exercises to teach you common mistakes and misperceptions. Core concepts covered include:

    • The seven steps of highly effective journey mapping.
    • The four approaches to mapping customer journeys.
    • Five essential checklist items to get started quickly and ensure effectiveness.

     

    You will emerge equipped with the tools and techniques necessary to create insightful customer journey maps within your own organization.

    Who Should Attend?

    This workshop is designed for customer experience professionals who are looking to enrich their customer understanding through advanced journey mapping. Attendees should already have a basic understanding of customer journey mapping and have conducted some journey mapping exercises within their own organization. While applicable for B2C and B2B professionals, the content has been developed for consumer CX professionals.