Agile is a group of methodologies that share a number of common threads. They: 1) are empirical, tactical, and iterative; 2) work with existing tools; 3) are compatible with overall process improvement strategies like the Software Engineering Institute (SEI)'s Capability Maturity Model (CMM); 4) are focused on the coding process, and focus on code, not documentation; 5) fit with the product cycles of web applications; and 6) work with web-enabled tools.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Gauge Your B2B eCommerce Digital Maturity

    Assessment: The B2B eCommerce Playbook

    August 27, 2019 Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their maturity. This report guides you through Forrester's B2B eCommerce digital maturity assessment so you can gauge how well your organization performs the essential activities, discover which ones you need to strengthen, and learn how to do so. This is an update of a report previously published in September 2017.

  • For Application Development & Delivery Professionals

    REPORT: Agile Leadership Requires A Different Kind Of Business Case

    Business Case: The Agile Software Leadership Playbook

    August 23, 2019 Margo Visitacion

    Business leaders want the speed of Agile to meet pressing requirements for new software. But they are reluctant to transition from the false comfort of traditional, written business cases to iterative funding and value measurement. To scale Agile to the enterprise, your business cases need to evolve from investment bets to consistently measure feedback and gauge future investments. This report shows how application development and delivery (AD&D) pros can work with finance and other executives to build effective methods for assessing and prioritizing software investments.

  • For Application Development & Delivery Professionals

    REPORT: The Agile Enterprise Emphasizes Practice Over Process

    Vision: The Agile Software Leadership Playbook

    August 23, 2019 Jeffrey S. Hammond, Margo Visitacion

    Organizations are scrambling to deliver outstanding digital customer experiences that fuel business growth. Agile delivery practices are now mainstream, but to drive true business differentiation, companies must extend Agile approaches into strategic portfolio decision making. Doing this successfully requires application development and delivery (AD&D) leaders to transform how they work with executive leadership to scale Agile practices to the strategic level.

  • For CMO Professionals

    REPORT: Agile Methodology Embeds Customer Obsession In Marketing

    Intermediate Level: Process Practices For The Marketing Innovation Playbook

    July 1, 2019 Ryan Skinner

    Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard. CMOs must respond to constantly changing requirements, cross-functional demands, high-performance expectations, and most of all, climbing customer expectations — all benefits of a more formal approach to Agile methodologies in marketing. Read this report to understand how Agile methodologies apply to marketing innovation principles. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Scaling Agile: Can The Spotify Approach Work For You?

    Road Map: The Modern Application Delivery Playbook

    March 15, 2019 Diego Lo Giudice

    Spotify's model for scaling Agile software delivery is gaining interest among enterprises and application development and delivery (AD&D) pros alike, which we learned in our research of and interviews with businesses like Fidelity Investments' personal investing unit, ING, Qantas Airways, Santander Bank Polska, and T. Rowe Price. Their question is: How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? Read this report to find out how the Spotify approach will — or won't — help your company scale its Agile development.

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