Latest Research
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For Application Development & Delivery Professionals
REPORT: Build An Agile BI Organization To Support An Insights-Driven Culture
Organization: The Business Intelligence Playbook
February 19, 2019 Boris Evelson
An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is a required foundational component to make it succeed. This report dives into the people part of the Agile BI tetrad — Agile BI software development, organizations, processes, and technologies. It provides an organizational framework that describes how application development and delivery (AD&D) professionals working on BI initiatives can align their BI organization for agility. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For Application Development & Delivery Professionals
REPORT: Early Adopters Of VSM Start To See The Light
How Early Adopters Of Value Stream Management Align App Dev With Business Outcomes
February 13, 2019 Christopher Condo, Bill Seguin
Value stream management (VSM) tools are starting to emerge to fill the gaps that DevOps alone can't, such as the capture and visualization of KPIs and the ability to connect business needs to value delivered. Early adopters of these tools come at them from opposite ends of the application development and delivery (AD&D) pipeline — and both starting points have their merits. Read this report to learn about how early adopters have approached VSM implementation and what steps they have taken to apply VSM tools to their AD&D process.
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For Customer Experience Professionals
REPORT: Elevate Your Design Practice To Differentiate Experiences
Intermediate Level: Design Practices For CX Transformation
December 14, 2018 Jennifer Wise
Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based customer understanding. This report is for CX transformation leaders whose organizations perform these activities with rigor but insufficient discipline. It explains how to achieve the intermediate level of maturity in the design competency. Forrester refreshes this report regularly based on new research.
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For Application Development & Delivery Professionals
REPORT: Rethink Metrics To Gain DX Traction
Performance Management: The Digital Experience Delivery Playbook
December 6, 2018 Mark Grannan, Danielle Jessee
Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital experience (DX) priorities, and marketing and the business won't see AD&D's value. To gain a seat at the DX strategy table, AD&D must align its metrics with those of marketing and business groups. This report outlines best practices to help centralized AD&D professionals pivot to a DX strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in the latest research on DX delivery performance management.
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For Application Development & Delivery Professionals
REPORT: Upgrade Your BI Data Architecture For Agile Insights, Part 1
The Three-Part Guide To BI Modernization
December 4, 2018 Boris Evelson
The three-tier "layer cake" business intelligence (BI) architecture based on ETL, an enterprise data warehouse, and a BI tool is inflexible and outdated. This report, part one of our BI modernization series, gives recommendations to application development and delivery (AD&D) pros working on BI initiatives on how to upgrade their BI data architecture with the latest technologies for greater agility and faster application delivery.
Analysts Who Cover Agile
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Gina Bhawalkar
Customer Experience
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Joana van den Brink-Quintanilha
Customer Experience
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David Truog
Customer Experience
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Diego Lo Giudice
Application Development & Delivery
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Karine Cardona-Smits
Customer Experience