Alex   Causey

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving customer experience (CX) professionals. His research helps CX professionals deliver more effective, easier, and more emotionally engaging customer experiences. His primary focus is on user experience (UX) evaluation, customer journey mapping, and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving customer experience (CX) professionals. His research helps CX professionals deliver more effective, easier, and more emotionally engaging customer experiences. His primary focus is on user experience (UX) evaluation, customer journey mapping, and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: Now Tech: Journey Management, Q4 2018

    Forrester's Overview Of 23 Journey Management Providers

    November 14, 2018 Joana van den Brink-Quintanilha, Alex Causey

    You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management provider and select one based on size and functionality.

  • For Customer Experience Professionals

    REPORT: The Forrester Wave™: Journey Orchestration Platforms, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up

    November 14, 2018 Joana van den Brink-Quintanilha, Alex Causey

    Forrester evaluated two overlapping but different categories within journey analytics: journey visioning and journey orchestration. In this 28-criteria evaluation of journey orchestration platform providers, we identified the eight most significant ones — ClickFox, inQuba, Kitewheel, NICE, Pointillist, Teradata, Thunderhead, and Usermind — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals make the right choice.

  • For Customer Experience Professionals

    REPORT: The Forrester Wave™: Journey Visioning Platforms, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up

    November 14, 2018 Joana van den Brink-Quintanilha, Alex Causey

    Forrester evaluated two overlapping but different categories within journey analytics: journey visioning and journey orchestration. In this 26-criteria evaluation of journey visioning platform providers, we identified the 12 most significant ones — ClickFox, IBM, inQuba, Kitewheel, NICE, Pointillist, SuiteCX, TandemSeven, Teradata, Thunderhead, Touchpoint Dashboard, and Usermind — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer experience (CX) professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Wave™: European Mobile Apps, Q4 2018

    Leading Retailers Are Raising The Bar On Functionality And User Experience

    October 23, 2018 Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated the apps of six large European retailers. This report lays out where the companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Automotive Wave™: European Websites, Q3 2018

    European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

    August 29, 2018 Brendan Miller, Alex Causey

    More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

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