Alex   Causey

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving Customer Experience (CX) Professionals. His research focuses on helping CX Professionals deliver more effective, easier, and emotionally engaging customer experiences. His primary focus is on customer journey mapping and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving Customer Experience (CX) Professionals. His research focuses on helping CX Professionals deliver more effective, easier, and emotionally engaging customer experiences. His primary focus is on customer journey mapping and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: North American Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 11 Mobile Banking Apps

    November 17, 2017 Andrew Hogan, Alex Causey, Jennifer Wise

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are North American mobile banking apps delivering good UX? To find out, we applied Forrester's digital UX review methodology to 11 banks from across Canada and the US. This report lays out our findings with a focus on best practices for customer experience (CX) pros who want to give bank customers a high-quality experience.

  • For Customer Experience Professionals

    REPORT: The Germany Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    November 13, 2017 Joana van den Brink-Quintanilha, Alex Causey

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across three industries in the Germany Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The France Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    November 13, 2017 Joana van den Brink-Quintanilha, Alex Causey

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across four industries in the France CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The UK Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    November 13, 2017 Joana van den Brink-Quintanilha, Alex Causey

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the UK CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Wave™: European Mobile Web, Q4 2017

    The Usability Of Mobile Websites Among European Retailers Must Improve

    November 13, 2017 Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers and found a wide gap between the Leader and Contenders. This report lays out the results of this evaluation and what digital business executives can learn from them.

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