Alex   Causey

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving customer experience (CX) professionals. His research helps CX professionals deliver more effective, easier, and more emotionally engaging customer experiences. His primary focus is on user experience (UX) evaluation, customer journey mapping, and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving customer experience (CX) professionals. His research helps CX professionals deliver more effective, easier, and more emotionally engaging customer experiences. His primary focus is on user experience (UX) evaluation, customer journey mapping, and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: Q&A: The Top 10 Questions At Journey Mapping Workshops

    What Attendees At Forrester Customer Journey Mapping Workshops Most Want To Know

    June 29, 2018 Joana van den Brink-Quintanilha, TJ Keitt, Alex Causey

    Customer journey mapping continues to be a highly popular tool among customer experience (CX) pros. That's because journey maps help them see through their customers' eyes by visually illustrating customers' processes, needs, and perceptions throughout their relationships with a company. Over the past few years, Forrester has run hundreds of journey mapping workshops. This report outlines the answers to the top 10 questions we get asked in these sessions.

  • For Customer Experience Professionals

    REPORT: The US Luxury Auto Manufacturers Customer Experience Index, 2018

    How US Luxury Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

    June 20, 2018 Brendan Miller, Alex Causey

    How well do leading luxury auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven luxury auto brands that we analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The US Mass Market Auto Manufacturers Customer Experience Index, 2018

    How US Mass Market Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

    June 20, 2018 Brendan Miller, Alex Causey

    How well do leading mass market auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of the 15 mass market auto brands that were analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The US Multichannel Retailers Customer Experience Index, 2018

    How US Multichannel Retail Brands Earn Loyalty With The Quality Of Their Experience

    June 19, 2018 Sucharita Kodali, Alex Causey

    How well do leading multichannel retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 42 multichannel retailer brands that were analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The US Digital Retailers Customer Experience Index, 2018

    How US Digital Retail Brands Earn Loyalty With The Quality Of Their Experience

    June 19, 2018 Sucharita Kodali, Alex Causey

    How well do leading digital retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of 11 digital retail brands that we analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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