Alex   Causey

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving customer experience (CX) professionals. His research helps CX professionals deliver more effective, easier, and more emotionally engaging customer experiences. His primary focus is on user experience (UX) evaluation, customer journey mapping, and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey

Researcher Serving Customer Experience Professionals

Based in Forrester’s London office, Alex is a researcher serving customer experience (CX) professionals. His research helps CX professionals deliver more effective, easier, and more emotionally engaging customer experiences. His primary focus is on user experience (UX) evaluation, customer journey mapping, and Customer Experience Index research in Europe.

Previous Work Experience

Alex was previously a senior research associate on Forrester’s eBusiness & Channel Strategy research team, where he primarily contributed to research focusing on the financial services and retail sectors. He collaborated and wrote on topics such as digital business transformation, mobile banking, digital money management, omnichannel retail, and digital disruption.

Education

Alex holds a B.A. in business economics with international study from the University of Exeter.

Alex Causey's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Automotive Wave™: European Websites, Q3 2018

    European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

    August 29, 2018 Brendan Miller, Alex Causey

    More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

  • For Customer Experience Professionals

    REPORT: The Forrester Tech Tide™: Experience Design, Q3 2018

    Nineteen Technologies Underpin Experience Design

    August 23, 2018 Jennifer Wise, Gina Bhawalkar, Kelly Price, Andrew Hogan, Joana van den Brink-Quintanilha, Faith Adams, Alex Causey

    Experience design (XD) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in XD, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 19 technology categories that support experience design. XD professionals should read this report to shape their firm's investment approach to these technologies.

  • For Customer Experience Professionals

    REPORT: Q&A: The Top 10 Questions At Journey Mapping Workshops

    What Attendees At Forrester Customer Journey Mapping Workshops Most Want To Know

    June 29, 2018 Joana van den Brink-Quintanilha, TJ Keitt, Alex Causey

    Customer journey mapping continues to be a highly popular tool among customer experience (CX) pros. That's because journey maps help them see through their customers' eyes by visually illustrating customers' processes, needs, and perceptions throughout their relationships with a company. Over the past few years, Forrester has run hundreds of journey mapping workshops. This report outlines the answers to the top 10 questions we get asked in these sessions.

  • For Customer Experience Professionals

    REPORT: The US Luxury Auto Manufacturers Customer Experience Index, 2018

    How US Luxury Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

    June 20, 2018 Brendan Miller, Alex Causey

    How well do leading luxury auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven luxury auto brands that we analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The US Mass Market Auto Manufacturers Customer Experience Index, 2018

    How US Mass Market Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

    June 20, 2018 Brendan Miller, Alex Causey

    How well do leading mass market auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of the 15 mass market auto brands that were analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

View all of Alex Causey's Research

Clients Who Work With Alex Causey Also Work With:

View all related analysts