Allegra Burnette

Principal Analyst serving Customer Experience PROFESSIONALS

Allegra is a principal analyst serving Customer Experience Professionals.

Previous Work Experience

Prior to joining Forrester in May 2014, Allegra was the creative director of digital media at The Museum of Modern Art, New York, where she oversaw design and production across all interpretive technology, including the museum's website,, as well as mobile apps and sites, kiosks, and other digital displays. Projects include two complete site redesigns, the production of hundreds of hours of video content, educational websites, an ongoing series of award-winning exhibition sites, and extending the reach of MoMA's content through social media, mobile web, and apps. Prior to working at MoMA, Allegra created and ran a media department at the renowned museum exhibition design firm Ralph Appelbaum Associates.

Allegra has spoken internationally at conferences, museums, and universities, and she has written widely on museums, design and technology, including articles for the books The Digital Museum: A Think Guide and Mobile Apps for Museums. In addition, Allegra has taught in the online graduate program at Johns Hopkins University and served as president of the board of the Museum Computer Network (MCN). Awards received include the Webbys, Communication Arts Interactive, How Interactive Design, FWA (Favorite Website Awards), and the One Club. She has been named one of 25 mobile women to watch in 2014 by Mobile Marketer and listed in "50 Influential Art Figures to Follow on Twitter" by Complex Magazine.


Allegra has a bachelor's degree in art history from Dartmouth College and an MFA in museum exhibition planning and design from the University of the Arts.

Allegra Burnette's Research

  • For Customer Experience Professionals

    Report: Improve Digital Customer Experiences

    The boundary between digital and physical keeps getting blurrier, and emerging tech like virtual reality and AI-powered chatbots is going mainstream. This is raising the bar for customer experie...

  • For Customer Experience Professionals

    Report: Top Ways To Improve Digital Customer Experience

    Forrester's 2014 Customer Experience Index reveals a marked shift toward "good" and "excellent" customer experiences, but firms still struggle to identify what digital experience improvements th...

  • For Customer Experience Professionals

    Report: Digital Customer Experience Trends, 2015

    In 2014, Forrester identified the pursuit of user experience (UX) talent and a focus on mobile to drive customer experience innovation as two dominant digital customer experience (CX) trends. We...

  • For Customer Experience Professionals

    Report: Digital Customer Experience Trends, 2016

    In 2015, Forrester identified a shift in focus beyond mobile-first to a broader view of digital customer experiences that increasingly blends physical and digital interfaces. For 2016, that tren...

  • For Customer Experience Professionals

    Report: The Forrester Digital UX Review

    Good user experience (UX) helps attract and retain customers, so it's important to conduct rigorous review and testing to assess UX quality. Doing this requires several techniques, including a h...

View all of Allegra Burnette's Research

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