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Allen   Bonde

Allen Bonde

VP, Research Director Serving Application Development & Delivery Professionals

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Previous Work Experience

Allen has held a wide range of technology, research, consulting, and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a cofounder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey, and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecom sector, where he applied early AI and big data techniques and was awarded a US patent.

Education

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a B.S. with high honors from Worcester Polytechnic Institute.

Allen Bonde

VP, Research Director Serving Application Development & Delivery Professionals

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Previous Work Experience

Allen has held a wide range of technology, research, consulting, and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a cofounder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey, and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecom sector, where he applied early AI and big data techniques and was awarded a US patent.

Education

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a B.S. with high honors from Worcester Polytechnic Institute.

Allen Bonde's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: Master Emerging B2B Marketplaces

    April 15, 2020Allen Bonde, Caleb Ewald

    Alibaba and Amazon have disrupted B2B commerce across industries, demonstrating the reach and impact of large-scale, online marketplaces. In an age where competition is fierce, the (re)emergence of B2B marketplaces offers new channel options that few sellers can ignore. This infographic helps eBusiness & channel strategy professionals understand the current state of B2B marketplaces, how industry-specific options fit in the mix, and what sales and marketing techniques are needed to win in this brave new world.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

    Aligning Creatives And Techies Starts By Defining Joint Missions

    March 23, 2020Allen Bonde

    With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a common stack and processes can decrease duplication, better harness data, and even reduce software-as-a-service (SaaS) sprawl — but only if eBusiness and channel strategy leaders get all participants and stakeholders to speak the same language. This report outlines five best practices for deploying cross-functional teams on joint missions that bring contributors together in support of shared goals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Think SKUs, Not SOWs: How Marketplaces Will Shake Up Tech Selling

    Selling On This Channel Requires Embracing CPG-Style Approaches

    November 12, 2019Allen Bonde

    B2B marketplaces are not new, but even the least adventurous sellers must now consider selling through or even launching their own marketplace. Early movers demonstrate the importance of understanding your buyer's persona and journey — and offering products that fit self-service buying. With this in mind, we created a framework for evaluating marketplace fit for the items you sell today; we also outline the "marketplace rules" that digital and channel leaders must master to drive an effective, profitable marketplace strategy.

  • For Application Development & Delivery Professionals

    REPORT: Digital Experience 2020: A Reference Architecture Powered By Data Drives Digital Maturity

    Vision: The Digital Experience Delivery Playbook

    November 11, 2019Mark Grannan, Allen Bonde

    Creating high impact, scalable digital experiences (DXes) has become a key milestone on the road to digital transformation. Yet doing it faster, cheaper, and being focused often separates winning strategies from the less agile or manually intensive. Bridging this gap requires new ways of thinking for both man and machine. This report outlines our vision for how this plays out in DX, including how a reference architecture and data fuels DX, and where AI-based automation can create everyday, strategic value when harnessed by application development and delivery (AD&D) pros and creative DX practitioners.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2020: B2B Commerce And Marketplaces

    Headless Models Enable Innovation Across The Value Chain, While Manufacturers Get Back To Basics

    October 29, 2019 Joe Cicman, Allen Bonde

    The API economy and marketplaces have proven to be more effective at delivering value than vertically integrated value chains. They are principled on stewardship of the customer problem, sense and respond more quickly to market needs, and offer outsized returns to investors relative to their lumbering incumbent cohorts. This report offers five predictions for eBusiness and channel strategy professionals to consider for the upcoming year in B2B commerce.

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