Allen   Bonde

Allen Bonde

VP, Research Director Serving Application Development & Delivery Professionals

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Previous Work Experience

Allen has held a wide range of technology, research, consulting, and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a cofounder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey, and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecom sector, where he applied early AI and big data techniques and was awarded a US patent.

Education

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a B.S. with high honors from Worcester Polytechnic Institute.

Allen Bonde

VP, Research Director Serving Application Development & Delivery Professionals

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty, and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media, and AI-based automation in driving engagement and scale of customer-facing apps.

Previous Work Experience

Allen has held a wide range of technology, research, consulting, and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a cofounder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey, and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to CMO.com, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecom sector, where he applied early AI and big data techniques and was awarded a US patent.

Education

Allen holds a master’s degree in engineering from the University of Virginia, where his graduate thesis focused on neural network models, and a B.S. with high honors from Worcester Polytechnic Institute.

Allen Bonde's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Ups The Stakes For B2B Sales Pros

    Vision: The B2B eCommerce Playbook

    February 13, 2019Allen Bonde

    Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-service and demanding higher-quality interactions with sales pros. This report explores how and why leading digital business pros are automating the order-taking process and digitally enabling sales reps for unified, full-spectrum B2B commerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: It Takes A Village To Deliver World-Class B2B Commerce

    Tools And Technology: The B2B eCommerce Playbook

    January 29, 2019Allen Bonde

    Producing an effective B2B eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the customer, B2B digital business pros must: 1) create a compelling strategic plan; 2) select world-class partners; and 3) choose a robust and scalable B2B eCommerce solution suite. This report distills Forrester's best thinking on how B2B digital business pros can create the right customer use cases, select key partners, and choose the best technology solutions. This document is an update of the report published on May 1, 2017, and includes new insights, data, and examples.

  • For eBusiness & Channel Strategy Professionals

    REPORT: US B2B eCommerce Will Hit $1.8 Trillion By 2023

    Landscape: The B2B eCommerce Playbook

    January 28, 2019Allen Bonde, John Bruno

    Forrester forecasts that US B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. At the end of 2018, Forrester expects eCommerce to have reached $1.1 trillion and represent 12% of total B2B sales in the US. We forecast a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. This report defines the potential of the US B2B eCommerce space and what B2B digital business professionals must do to take advantage of the opportunity.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook

    January 23, 2019Allen Bonde

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report explores how B2B companies create industry-leading experiences by addressing five strategic issues: performing effective customer segmentation, adopting proper differentiation, defining clear goals, allocating sufficient resources, and cultivating a culture of excellence. This is an update of a previously published report. We revised this edition with new data and customer examples for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: B2C Sets The Standard For B2B

    Road Map: The B2B eCommerce Playbook

    January 9, 2019Allen Bonde

    Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new to online selling and have much to learn. Fortunately their more experienced B2C brethren have much to teach them about standards for customer experience and eCommerce best practices. This report provides a road map for digital business professionals developing and executing their B2B eCommerce strategies. This is an update of a previously published report. We revised this edition with new data and customer examples for continued relevance and accuracy.

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