Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Apocalypse, Schmapocalypse: What's Really Happening In Retail

    Landscape: The Retail eCommerce Playbook

    January 8, 2018 Sucharita Kodali

    Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the industry. Pulling from U.S. Census Bureau data and publicly reported company information, we find that most retailers and brands are experiencing positive sales growth. At the same time, this growth should not be an excuse for complacency: The areas where retailers currently generate revenue are not the areas where shoppers are spending more.

  • For B2C Marketing Professionals

    REPORT: 2017 To 2021: US Online Display Advertising's Great Reckoning

    Landscape: The Digital Media Buying Playbook

    November 28, 2017Samantha Merlivat

    According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid expansion of social media advertising. B2C marketers should read this report to understand the key changes in online display and social media advertising spending in the next five years, the dynamics driving its growth, and what the landscape will look like in 2021. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in new forecast data.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Developer Survey, 2017: Overview

    A Business Technographics Presentation

    November 27, 2017 Kathryn Cooper

    This report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region, company size, and generation. Our analysis shows that there are generational differences in terms of development technologies, processes, and languages used. Marketers, product managers, and market strategists can use this report to build their knowledge of developers’ behaviors.

  • For Customer Experience Professionals

    REPORT: The US Digital-Only Retailers Customer Experience Index, 2017

    How US Digital-Only Retail Brands Earn Loyalty With The Quality Of Their Experience

    November 15, 2017 Sucharita Kodali, Dylan Czarnecki

    How well do leading digital-only retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 digital-only retail brands that we analyzed as part of the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Wave™: European Mobile Web, Q4 2017

    The Usability Of Mobile Websites Among European Retailers Must Improve

    November 13, 2017 Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers and found a wide gap between the Leader and Contenders. This report lays out the results of this evaluation and what digital business executives can learn from them.

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