Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    ForecastView Document

    March 21, 2018 Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales will take place online by 2022 in Asia Pacific. Smartphones are the key driver of online retail in Asia Pacific, with 80% of online retail sales coming from mobile by 2022. The related forecast details online and offline growth across five markets. It also reveals the breakdown of mobile versus desktop commerce and provides historical data going back to 2009.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Global Online Grocery Retail, 2018

    March 20, 2018 Satish Meena

    With more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace buying groceries online, we expect the global online grocery market to grow at a compound annual growth rate (CAGR) of 17% from 2017 to 2022. In this report, we discuss the adoption of online grocery in 27 countries, the business models that online grocers are adopting, the impact of smart speakers on digital grocery sales, and the five-year forecast for this sector.

  • For B2C Marketing Professionals

    REPORT: Holiday 2017: Amazon's Future In Advertising Begins

    February 28, 2018 Collin Colburn

    Amazon is moving into seemingly every industry imaginable, and advertising is one of them. The eCommerce giant is poised to take on ad titans Google and Facebook to upend the advertising duopoly. The most recent holiday season was the first real test at how well Amazon was able to woo advertisers to its platform. This report looks at how B2C marketers spent ad dollars on Amazon during holiday 2017 and how Amazon's ads business is meaningful to the company's future growth potential.

  • For CMO Professionals

    REPORT: Amazon Will Own Your Customer In The Future

    February 8, 2018 James L. McQuivey

    Amazon has built the most powerful customer relationship ever, carefully constructing an ecosphere around tens of millions of customers. With aggressive moves in 2017, including buying Whole Foods for $14 billion and quickly exploiting it to sell Amazon Echo devices, Amazon is a necessary partner for companies of all stripes. CMOs must learn from and even imitate Amazon where possible. But they must also stay tethered to their consumers as Amazon envelops their shared customers in a cozy cocoon that will influence their use of every possible service.

  • For Customer Experience Professionals

    REPORT: The Australia Retail Customer Experience Index, 2017

    How Australian Retailers Earn Loyalty With The Quality Of Their Experience

    January 22, 2018 Tom Champion

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 retail brands that we analyzed as part of the Australia CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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