Amazon

Latest Research

  • For Customer Experience Professionals

    REPORT: How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    September 21, 2018 Maxie Schmidt-Subramanian, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth through increasing customer loyalty. This report shows the business impact of improving CX for 18 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use the insights in this report to make the case for investing in customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This year, we added a model for midscale hotels to the analysis.

  • For B2C Marketing Professionals

    REPORT: We Called It: Use Amazon Search To Ignite Product Discovery

    September 18, 2018 Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in an important industry development.

  • For Infrastructure & Operations Professionals

    REPORT: The Nuanced World Of Cloud Adoption In Canada

    September 18, 2018 Lauren E. Nelson

    Infrastructure and operations (I&O) professionals shouldn't judge North American cloud adoption by the US marketplace alone. Canadian cloud adoption is strong and gaining momentum with the entrance of the cloud giants over the past few years. Their presence is concentrated in Eastern Canada, leaving Western Canada challenged with significant latency to access these facilities while still meeting difficult compliance regulations. This report covers current cloud adoption rates, defines challenges faced by Western provinces, and highlights some of the most innovative cloud use cases in Canada.

  • For Infrastructure & Operations Professionals

    REPORT: The Forrester Wave™: Industrial IoT Software Platforms, Q3 2018

    The 15 Providers That Matter Most And How They Stack Up

    August 9, 2018 Paul Miller, Michele Pelino

    In our 24-criteria evaluation of industrial internet-of-things (IIoT) software platform providers, we identified the 15 most significant — Amazon Web Services (AWS), Atos, Bosch, C3 IoT, Cisco, GE Digital, Hitachi, IBM, Microsoft, Oracle, PTC, SAP, Schneider Electric, Siemens, and Software AG — and researched, analyzed, and scored them. This report shows how each provider measures up and helps infrastructure and operations (I&O) professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Voice Assistants

    August 7, 2018 Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a result, consumer expectations and use are still limited today. However, with more devices without screens being connected, consumers will increasingly look to voice to control devices and to complete more complex tasks. This Forrester Infographic provides digital business leaders with an overview of the state of voice today in consumer applications.

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