Why Read This
Web site imagery builds brands when it is both helpful and engaging. Interactive marketers should work with their customer experience counterparts to ensure that Web site imagery supports brand attributes and follows basic design principles such as contrast, repetition, and emphasis. Because marketers can repurpose images in other interactive campaigns, strong Web site imagery yields brand-building benefits beyond the site.
Tags: Apparel, Automotive, Brand & Product Web Sites, Brand Tactics, Branding, Consumer Electronics & Technology, Consumer Packaged Goods (CPG), Consumer PCs, Customer Experience Management, Design & Usability, Digital Marketing, Direct Marketing, Personas & Scenarios, Retail