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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


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Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Secure Your Career With A Personal Analyst Relations Portfolio

April 22, 2015 | Kevin Lucas

Constant business change means that analyst relations (AR) pros' career trajectories can change swiftly in either positive or negative directions. In this report, Forrester outlines the best way for...

Report: Influence Deeply By Mapping Your Company Onto Analyst Models

February 27, 2015 | Kevin Lucas

Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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