Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Understand What Information Buyers Want From Analysts And The Interaction Types That Buyers Use To Obtain It
May 13, 2015 | Kevin Lucas
Vendors need to know how buyers interact with analysts. Analyst relations (AR) programs can then prime analysts to provide buyers with the most productive information at the most productive times...
April 22, 2015 | Kevin Lucas
Constant business change means that analyst relations (AR) pros' career trajectories can change swiftly in either positive or negative directions. In this report, Forrester outlines the best way for...
Analyst Relations Best Practices, Analyst Relations Planning & Process...