Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Executive Overview: The Industry Analyst Relations Playbook
July 15, 2016 | Kevin Lucas
Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...
Road Map: The Industry Analyst Relations Playbook
July 14, 2016 | Kevin Lucas
It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different...
Analyst Relations Best Practices, Analyst Relations Planning & Process...
September 8, 2016
September 12, 2016
September 21, 2016