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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Latest Research For This Role

Report: Assess The Core Of Your Industry Analyst Relations Program

Introducing The Forrester Core Analyst Relations Scorecard

March 4, 2019 | Kevin Lucas

Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and...

Report: Forge Valuable AR Programs With FIAR

Strategic Plan: The Industry Analyst Relations Playbook

March 1, 2019 | Kevin Lucas

Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on...

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