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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Latest Research For This Role

Report: Forrester's Scorecard For AR And Direct Sales

March 14, 2018 | Kevin Lucas

This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify...

Report: Industry Analyst Relations And Sales Support

Sales Support: The Industry Analyst Relations Playbook

March 14, 2018 | Kevin Lucas

Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and developed...

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Analysts Serving This Role

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Upcoming Events For This Role

Workshop: The Fundamentals of Highly Effective Analyst Relations

December 10, 2018

Workshop: The Fundamentals Of Highly Effective Analyst Relations

December 6, 2018

Workshop: The Fundamentals Of Highly Effective Analyst Relations

November 29, 2018

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