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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Maximize Business And Career Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

July 15, 2016 | Kevin Lucas

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

Report: Blaze A New Path To Successful AR

Road Map: The Industry Analyst Relations Playbook

July 14, 2016 | Kevin Lucas

It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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Upcoming Events For This Role

Workshop: Cracking AR's Toughest Challenge: Sales

September 8, 2016

Workshop: Cracking AR's Toughest Challenge: Sales

September 12, 2016

Workshop: Cracking AR's Toughest Challenge: Sales

September 21, 2016

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