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Forrester research for:

Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Latest Research For This Role

Report: The Massive Business Leadership Opportunity For Analyst Relations During A Pandemic

Deploy Mission-Critical Insight

August 4, 2020 | Kevin Lucas

A pandemic shakes up a vendor and its analyst relations (AR), leaving AR uncertain about where to focus. Its instinct is to protect its existing AR program, which typically prioritizes influence. But...

Report: Operational AR During A Pandemic

Adjust Your Approach To Deliver Value Continuously

August 4, 2020 | Kevin Lucas

A pandemic shakes up a vendor and its analyst relations (AR), leaving AR people uncertain about where to focus. Their instinct is to protect their existing AR programs, but new vendor priorities...

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Analysts Serving This Role

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