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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Industry Analyst Relations And Influence

Influence: The Industry Analyst Relations Playbook For 2015

August 21, 2015 | Kevin Lucas

Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

Report: Forge Valuable AR Programs With FIAR

Strategic Plan: The Industry Analyst Relations Playbook

August 13, 2015 | Kevin Lucas

Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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Upcoming Events For This Role

Workshop: Value-Driven AR Program Creation With FIAR

September 2, 2015

Workshop: Value-Driven AR Program Creation With FIAR

September 10, 2015

Workshop: Value-Driven AR Program Creation With FIAR

September 14, 2015

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