Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
January 29, 2016 | Kevin Lucas
The proportion of industry analyst relations (AR) people we survey and who commit to supporting sales has never been above 50% since 2007. And AR's not improving enough — it's performed poorly since...
December 18, 2015 | Kevin Lucas
This self-assessment tool helps you review your current ability to support your companys direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify...
Analyst Relations Best Practices, Analyst Relations Planning & Process...
March 3, 2016
March 7, 2016
March 14, 2016