Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Register as a guest to explore the Forrester content that aligns with your professional role.

Register

Already registered as a client or guest? Log in.

Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Influence Deeply By Mapping Your Company Onto Analyst Models

February 27, 2015 | Kevin Lucas

Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor...

Report: Professional Industry Analyst Relations Measurement

Performance Management: The Industry Analyst Relations Playbook

January 9, 2015 | Kevin Lucas

Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for, as well as...

View more research

Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

View more analysts