Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Supporting Sales Is The Hardest Challenge For AR
April 4, 2016 | Kevin Lucas
A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A Forrester trends survey shows that AR professionals...
Benchmarks: The Industry Analyst Relations Playbook
March 31, 2016 | Kevin Lucas
Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...
Analyst Relations Best Practices, Analyst Relations Planning & Process...
June 6, 2016
June 16, 2016
June 20, 2016