Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Benchmarks: The Industry Analyst Relations Playbook
September 29, 2015 | Kevin Lucas
Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...
September 17, 2015 | Kevin Lucas
Once your executives agree to back an analyst relations (AR) plan, they need regular reports that expose the value AR is delivering. AR managers therefore need to know who to report progress to, in...
Analyst Relations Best Practices, Analyst Relations Planning & Process...
December 2, 2015
December 10, 2015
December 14, 2015