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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: AR's Graveyard: Unmet Sales Commitments

January 29, 2016 | Kevin Lucas

The proportion of industry analyst relations (AR) people we survey and who commit to supporting sales has never been above 50% since 2007. And AR's not improving enough — it's performed poorly since...

Report: Forrester's Scorecard For AR And Direct Sales

December 18, 2015 | Kevin Lucas

This self-assessment tool helps you review your current ability to support your companys direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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Upcoming Events For This Role

Workshop: Training Great AR Spokespeople

March 3, 2016

Workshop: Training Great AR Spokespeople

March 7, 2016

Workshop: Training Great AR Spokespeople

March 14, 2016

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