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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Latest Research For This Role

Report: Assess Analyst Relations Professional Excellence

Assessment: The Industry Analyst Relations Playbook

March 20, 2019 | Kevin Lucas

How do you compare with first-class industry analyst relations (AR) professionals running first-class AR programs? What more do you need to learn and implement to join them? We determined five...

Report: Maximize Business And Career Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

March 20, 2019 | Kevin Lucas

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

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