Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Organization: The Industry Analyst Relations Playbook
December 22, 2016 | Kevin Lucas
Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them....
December 21, 2016 | Kevin Lucas
This self-assessment tool helps AR managers review their current industry analyst relations (AR) programs, analyze program weaknesses, and identify what they need to change. In combination with the...
Analyst Relations Best Practices, Analyst Relations Planning & Process...