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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Organize AR's Personnel Around Desired Business Value

Organization: The Industry Analyst Relations Playbook

December 22, 2016 | Kevin Lucas

Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them....

Report: Forrester's Core Industry Analyst Relations Scorecard

December 21, 2016 | Kevin Lucas

This self-assessment tool helps AR managers review their current industry analyst relations (AR) programs, analyze program weaknesses, and identify what they need to change. In combination with the...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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