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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Build Analyst Relations Programs On Buyer Priorities For Analyst Interaction And Insight

Understand What Information Buyers Want From Analysts And The Interaction Types That Buyers Use To Obtain It

May 13, 2015 | Kevin Lucas

Vendors need to know how buyers interact with analysts. Analyst relations (AR) programs can then prime analysts to provide buyers with the most productive information at the most productive times...

Report: Secure Your Career With A Personal Analyst Relations Portfolio

April 22, 2015 | Kevin Lucas

Constant business change means that analyst relations (AR) pros' career trajectories can change swiftly in either positive or negative directions. In this report, Forrester outlines the best way for...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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