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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Latest Research For This Role

Report: Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

Business Case: The Industry Analyst Relations Playbook

December 6, 2018 | Kevin Lucas

Analyst relations (AR) novices think that there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, churning out a briefing program to...

Report: Understand AR's Beneficiary Landscape

Landscape: The Industry Analyst Relations Playbook

December 6, 2018 | Kevin Lucas

Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

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Analysts Serving This Role

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