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To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
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April 22, 2015 | Kevin Lucas
Constant business change means that analyst relations (AR) pros' career trajectories can change swiftly in either positive or negative directions. In this report, Forrester outlines the best way for...
February 27, 2015 | Kevin Lucas
Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor...
Analyst Relations Best Practices, Analyst Relations Planning & Process...