Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Influence: The Industry Analyst Relations Playbook For 2015
August 21, 2015 | Kevin Lucas
Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...
Strategic Plan: The Industry Analyst Relations Playbook
August 13, 2015 | Kevin Lucas
Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on...
Analyst Relations Best Practices, Analyst Relations Planning & Process...
September 2, 2015
September 10, 2015
September 14, 2015