Forrester Research For:
To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.
VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations
Performance Management: The Industry Analyst Relations Playbook
March 3, 2017 | Kevin Lucas
Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as what...
February 28, 2017 | Kevin Lucas
This self-assessment tool helps you review your current ability to support your companys direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify...
Analyst Relations Best Practices, Analyst Relations Planning & Process...
March 28, 2017
June 6, 2017
June 14, 2017