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Forrester Research For:

Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Latest Research For This Role

Report: Understand AR's Beneficiary Landscape

Landscape: The Industry Analyst Relations Playbook

May 17, 2017 | Kevin Lucas

Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

Report: Maximize Business And Career Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

May 2, 2017 | Kevin Lucas

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

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Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

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Upcoming Events For This Role

Workshop: Value-Driven AR Program Creation With FIAR

June 6, 2017

Workshop: The Fundamentals Of Highly Effective Analyst Relations

June 14, 2017

Workshop: Value-Driven AR Program Creation With FIAR

June 15, 2017

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