Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Senior Analyst Kevin Lucas (01:12)

Latest Research For This Role

Report: Professional Industry Analyst Relations Measurement

Performance Management: The Industry Analyst Relations Playbook

March 3, 2017 | Kevin Lucas

Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as what...

Report: Forrester's Scorecard For AR And Direct Sales

February 28, 2017 | Kevin Lucas

This self-assessment tool helps you review your current ability to support your companys direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify...

View more research

Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

View more analysts

Upcoming Events For This Role

Workshop: Value-Driven AR Program Creation With FIAR

June 6, 2017

Workshop: The Fundamentals Of Highly Effective Analyst Relations

June 14, 2017

Workshop: Value-Driven AR Program Creation With FIAR

June 15, 2017

View more events