Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations

 

Latest Research For This Role

Report: Organize AR's Personnel Around Desired Business Value

Organization: The Industry Analyst Relations Playbook

January 3, 2018 | Kevin Lucas

Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them....

Report: Forrester's Core Industry Analyst Relations Scorecard

December 6, 2017 | Kevin Lucas

This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Workshop: The Fundamentals of Highly Effective Analyst Relations

December 10, 2018

Workshop: The Fundamentals Of Highly Effective Analyst Relations

November 29, 2018

Workshop: Value-Driven AR Program Creation With FIAR

September 18, 2018

View more events