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Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Latest Research For This Role

Report: Forrester's Core Industry Analyst Relations Scorecard

December 6, 2017 | Kevin Lucas

This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the...

Report: Assess The Core Of Your Industry Analyst Relations Program

Assessment: The Industry Analyst Relations Playbook

December 6, 2017 | Kevin Lucas

Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and...

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Analysts Serving This Role

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Upcoming Events For This Role

Workshop: The Fundamentals Of Highly Effective Analyst Relations

December 11, 2017

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