Why Read This
eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark ages" in comparison to digital channels, relegated to measurement technics that rarely take into account customer behavior. However, new advances in location-based analytics technologies are transforming how retailers win, serve, and retain customers within the physical store. These new insights will drive increased engagement with customers and greater efficiency in retail store operations. eBusiness executives have been leading teams responsible for detailed web analytics for many years and are well positioned to lead the evolution of retail store analytics. This report will shed light on new key metrics that retail store analytics will unleash and on how retailers should leverage these metrics to transform their physical stores.