Ananda   Chakravarty

Ananda Chakravarty

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Ananda Chakravarty serves digital business strategy professionals. He focuses on the retail digital store, digital grocery, the multitouch shopper, retailer optimization and metrics across customer experiences, and broader digital retail trends. Ananda works with firms to help them understand the implications of in-store digital technology and the convergence of digital and in-store experiences and operations. He works on building pragmatic research to help clients develop solutions to grow their business.

Previous Work Experience

Before joining Forrester, Ananda built 20 years of experience in technology and digital business implementation, operation, and innovation across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. Ananda also worked in B2B eBusiness as a product director at Monster.com, where he owned the end-to-end digital experience, directing a digital product line with P&L responsibilities.

Education

Ananda holds a Bachelor of Science degree from Clemson University, a Master of Science from the University of Massachusetts – Lowell in electrical engineering, and an MBA from Northeastern University’s D’Amore-McKim School of Business.

Ananda Chakravarty

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Ananda Chakravarty serves digital business strategy professionals. He focuses on the retail digital store, digital grocery, the multitouch shopper, retailer optimization and metrics across customer experiences, and broader digital retail trends. Ananda works with firms to help them understand the implications of in-store digital technology and the convergence of digital and in-store experiences and operations. He works on building pragmatic research to help clients develop solutions to grow their business.

Previous Work Experience

Before joining Forrester, Ananda built 20 years of experience in technology and digital business implementation, operation, and innovation across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. Ananda also worked in B2B eBusiness as a product director at Monster.com, where he owned the end-to-end digital experience, directing a digital product line with P&L responsibilities.

Education

Ananda holds a Bachelor of Science degree from Clemson University, a Master of Science from the University of Massachusetts – Lowell in electrical engineering, and an MBA from Northeastern University’s D’Amore-McKim School of Business.

Ananda Chakravarty's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Store Processes Hinge On Associate Productivity

    Processes: The Digital Store Playbook

    January 24, 2018Ananda Chakravarty

    The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull into the lot. But customer-friendly services such as click-and-collect also mean that associates have more to do, far beyond restocking shelves or manning the register. This report explores the new processes and training that retail pros must implement for store associates to maximize the value from digital store investments.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Design Your Digital Store Blueprint For Customer Impact

    Road Map: The Digital Store Playbook

    January 4, 2018Ananda Chakravarty

    The store is changing rapidly as new technologies appear, older technologies evolve, and some technologies become mainstream, including click-and-collect, Wi-Fi, and mobile point of service (mPOS). The problem for retailers: Which of the many available digital store technologies should you invest in? Ultimately, digital store transformation must map to the needs of your customers and store associates. This report examines how retail executives must construct and prioritize their digital store road map to execute on this transformation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook

    December 8, 2017Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in analytics technologies are transforming how retailers win, serve, and retain customers within the physical store. This report sheds light on key metrics unleashed by retail store analytics that retailers should use to transform physical stores. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook

    November 8, 2017Ananda Chakravarty

    Digital retail is now an integral part of retail overall, and according to Forrester data, US online retail sales are growing at five times the rate of physical retail. This report provides digital business strategy professionals with a structure to build a solid business case across both physical stores and digital resources to capture the business value of the digital investment and build support for their initiative.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook

    October 3, 2017Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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