Ananda Chakravarty serves eBusiness and Channel Strategy Professionals. He focuses on the retail digital shopper, the shopper’s experience across touchpoints, how to optimize and measure across customer experiences, and broader retail digital trends. He works with firms to help them understand the implications of digital technology for the $3.4 trillion US retail market, as well as digital trends, critical success metrics, the convergence of digital and in-store experiences, and retail market dynamics. He works on building pragmatic research to help clients develop solutions to grow their business.
Before joining Forrester, Ananda built 20 years of experience in technology and eBusiness implementation, operation, and innovation in enterprises across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. For almost seven years, Ananda worked in eBusiness product management at Monster.com, where he owned the end-to-end digital experience, eventually directing a digital product line with P&L responsibilities.
Ananda holds a Bachelor of Science degree from Clemson University and a Master of Science from the University of Massachusetts – Lowell in electrical engineering. Subsequently, Ananda graduated from Northeastern University’s D’Amore-McKim School of Business with a Master of Business Administration degree focused on high-tech.