Ananda   Chakravarty

Ananda Chakravarty

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Ananda Chakravarty serves digital business strategy professionals. He focuses on the retail digital store, digital grocery, the multitouch shopper, retailer optimization and metrics across customer experiences, and broader digital retail trends. Ananda works with firms to help them understand the implications of in-store digital technology and the convergence of digital and in-store experiences and operations. He works on building pragmatic research to help clients develop solutions to grow their business.

Previous Work Experience

Before joining Forrester, Ananda built 20 years of experience in technology and digital business implementation, operation, and innovation across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. Ananda also worked in B2B eBusiness as a product director at Monster.com, where he owned the end-to-end digital experience, directing a digital product line with P&L responsibilities.

Education

Ananda holds a Bachelor of Science degree from Clemson University, a Master of Science from the University of Massachusetts – Lowell in electrical engineering, and an MBA from Northeastern University’s D’Amore-McKim School of Business.

Ananda Chakravarty

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Ananda Chakravarty serves digital business strategy professionals. He focuses on the retail digital store, digital grocery, the multitouch shopper, retailer optimization and metrics across customer experiences, and broader digital retail trends. Ananda works with firms to help them understand the implications of in-store digital technology and the convergence of digital and in-store experiences and operations. He works on building pragmatic research to help clients develop solutions to grow their business.

Previous Work Experience

Before joining Forrester, Ananda built 20 years of experience in technology and digital business implementation, operation, and innovation across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. Ananda also worked in B2B eBusiness as a product director at Monster.com, where he owned the end-to-end digital experience, directing a digital product line with P&L responsibilities.

Education

Ananda holds a Bachelor of Science degree from Clemson University, a Master of Science from the University of Massachusetts – Lowell in electrical engineering, and an MBA from Northeastern University’s D’Amore-McKim School of Business.

Ananda Chakravarty's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Retail Associate Enablement, Q2 2018

    Forrester's Overview Of 24 Retail Associate Enablement Providers

    April 27, 2018Ananda Chakravarty

    You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, scope, customer base, and vertical market focus. Digital business retail professionals should use Forrester's Now Tech report to understand the value they can expect from a retail associate enablement provider and select vendors based on needs and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Point Of Service And Mobile Point Of Service Vendors, Q2 2018

    Forrester's Overview Of 29 POS/mPOS Providers

    April 25, 2018Ananda Chakravarty

    You can use POS/mPOS software in the store to optimize and reconcile transaction processing, complete purchases for shoppers in-aisle, and provide scalable service capabilities. But to realize these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Retail digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a POS/mPOS provider and select vendors based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook

    April 18, 2018Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers must adjust to shrinking margins and customers cherry picking the best deals. Mobile's growing influence also affects consumer web and in-store sales, even when buyers are physically browsing the aisles of retailers. This report explores the shifting retail foundations for digital business pros and outlines how innovative firms can thrive amid these challenges. This report was originally published in November 2012 and updated in 2014, 2016, and 2017. We updated this report for 2018 using new data from Forrester Data Consumer Technographics®.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of The Digital Store

    Vision: The Digital Store Playbook

    April 13, 2018Ananda Chakravarty

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater efficiency and flexibility. To remain competitive, digital business executives must take the lead internally to test, pilot, implement, and optimize digital store technologies that improve both store operations and customer experiences. This report outlines the future of the digital store for retail digital business professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook

    April 11, 2018Ananda Chakravarty

    Digital retail is now an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to 2022. This report gives digital business strategy professionals a structure with which to build a solid business case across physical stores and digital resources to capture the business value of the digital investment and build support for their initiative. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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