Ananda   Chakravarty

Ananda Chakravarty

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Ananda Chakravarty serves digital business strategy professionals. He focuses on the retail digital store, digital grocery, the multitouch shopper, retailer optimization and metrics across customer experiences, and broader digital retail trends. Ananda works with firms to help them understand the implications of in-store digital technology and the convergence of digital and in-store experiences and operations. He works on building pragmatic research to help clients develop solutions to grow their business.

Previous Work Experience

Before joining Forrester, Ananda built 20 years of experience in technology and digital business implementation, operation, and innovation across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. Ananda also worked in B2B eBusiness as a product director at Monster.com, where he owned the end-to-end digital experience, directing a digital product line with P&L responsibilities.

Education

Ananda holds a Bachelor of Science degree from Clemson University, a Master of Science from the University of Massachusetts – Lowell in electrical engineering, and an MBA from Northeastern University’s D’Amore-McKim School of Business.

Ananda Chakravarty

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Ananda Chakravarty serves digital business strategy professionals. He focuses on the retail digital store, digital grocery, the multitouch shopper, retailer optimization and metrics across customer experiences, and broader digital retail trends. Ananda works with firms to help them understand the implications of in-store digital technology and the convergence of digital and in-store experiences and operations. He works on building pragmatic research to help clients develop solutions to grow their business.

Previous Work Experience

Before joining Forrester, Ananda built 20 years of experience in technology and digital business implementation, operation, and innovation across the retail, staffing, and insurance sectors. He most recently served as director of enterprise digital strategy at The Hartford Financial Group. Prior to The Hartford, he worked in eCommerce product leadership roles at retail firms Talbots and Staples, where he rebuilt online checkout, enabled mobile-first solutions, and headed up personalization across the enterprise. Ananda also worked in B2B eBusiness as a product director at Monster.com, where he owned the end-to-end digital experience, directing a digital product line with P&L responsibilities.

Education

Ananda holds a Bachelor of Science degree from Clemson University, a Master of Science from the University of Massachusetts – Lowell in electrical engineering, and an MBA from Northeastern University’s D’Amore-McKim School of Business.

Ananda Chakravarty's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook

    December 8, 2017Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in analytics technologies are transforming how retailers win, serve, and retain customers within the physical store. This report sheds light on key metrics unleashed by retail store analytics that retailers should use to transform physical stores. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook

    November 8, 2017Ananda Chakravarty

    Digital retail is now an integral part of retail overall, and according to Forrester data, US online retail sales are growing at five times the rate of physical retail. This report provides digital business strategy professionals with a structure to build a solid business case across both physical stores and digital resources to capture the business value of the digital investment and build support for their initiative.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook

    October 3, 2017Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help retailers and vendors navigate this burgeoning field of technologies, Forrester identified and investigated the 14 most important digital store operations technologies. This TechRadar report defines the current state, business value, and long-term prospects for each store operations technology, and it is a companion to the TechRadar report that focuses on digital store customer experience technologies. This report is an update of a previous analysis of digital store customer experience technologies for digital business strategy professionals; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook

    September 12, 2017Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides digital business executives to improve their eCommerce business and build a solid foundation for success by tackling challenges that exist with organization, partner relations, omnichannel, analytics, and usability. This report is an update of a previously published report. It has been updated with new data and examples.

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