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Andrew   Hogan

Andrew Hogan

Principal Analyst Serving Customer Experience Professionals

Andrew Hogan is a principal analyst serving customer experience professionals. He focuses on experience design — specifically user interface (UI) and user experience (UX) design for websites, apps, messaging, and digital-physical interactions. He researches the future of experience design, identifies trends and patterns, analyzes best practices, and examines which experience design services firms and agencies are best suited to help and how.

Previous Work Experience

Prior to joining Forrester, Andrew was associate director of digital strategy at agency R2C Group, working with clients on site, social, CRM, and paid acquisition efforts.

Before R2C Group, Andrew was a senior strategist at digital and innovation agency T3. There, he guided strategy on apps, social efforts, CRM programs, and site and product prototypes. He also led the agency’s research into mobile's effect on consumer expectations and its connection to customer experience.

Education

Andrew holds a BBA in marketing from Texas State University.

Andrew Hogan

Principal Analyst Serving Customer Experience Professionals

Andrew Hogan is a principal analyst serving customer experience professionals. He focuses on experience design — specifically user interface (UI) and user experience (UX) design for websites, apps, messaging, and digital-physical interactions. He researches the future of experience design, identifies trends and patterns, analyzes best practices, and examines which experience design services firms and agencies are best suited to help and how.

Previous Work Experience

Prior to joining Forrester, Andrew was associate director of digital strategy at agency R2C Group, working with clients on site, social, CRM, and paid acquisition efforts.

Before R2C Group, Andrew was a senior strategist at digital and innovation agency T3. There, he guided strategy on apps, social efforts, CRM programs, and site and product prototypes. He also led the agency’s research into mobile's effect on consumer expectations and its connection to customer experience.

Education

Andrew holds a BBA in marketing from Texas State University.

Andrew Hogan's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    May 22, 2020 Julie A. Ask, Andrew Hogan, Kelly Price, Angelina Gennis

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this guide to put your customers at the center of your next mobile app update.

  • For Customer Experience Professionals

    REPORT: Digital CX And Design Trends, 2020

    May 20, 2020Andrew Hogan, Gina Bhawalkar, Jennifer Wise, Riccardo Pasto, Kelly Price, Joana de Quintanilha, Karine Cardona-Smits

    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa skills. This report examines these trends and how your efforts to improve digital customer interactions must connect better with your XD process and team.

  • For Customer Experience Professionals

    REPORT: The Forrester Streaming Media Wave™: US Apps, Q4 2019 (Updated Q2 2020)

    Netflix, Hulu, And Amazon Prime Set The Bar For Most New Entrants

    May 13, 2020 Jim Nail, Andrew Hogan

    Competition for the time and dollars of US streaming service consumers is about to get intense. The recent entries of Apple TV+ and Disney+ and the impending launch of Warner Media's upgrade to HBO Max and NBC's Peacock will expand viewers' choices — and intolerance for poor experiences. To gauge readiness for this challenge, we evaluated the services of 10 US media companies on the Roku platform. This report lays out where these companies excel and lag and what digital business strategy, media, and customer experience executives can learn from them. This is an update of a previously published report, adding Disney+ to the nine previously reviewed apps; Forrester reviews and revises reports periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Persuade Customers To Open A Checking Account

    Apply Lessons Learned From Forrester's Q1 2020 Banking Sales Wave™ Evaluations

    April 21, 2020 Alyson Clarke, Andrew Hogan, August du Pont

    Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find, research, and apply for an account. To help digital business strategy professionals prepare for changing buyer behavior, identify crucial features, and plan improvements, this report examines key principles for implementing mobile marketing and sales, provides best-practice examples from US and Canadian firms in Forrester's banking sales Wave™ evaluations, and outlines key considerations for developing your mobile sales strategy.

  • For Customer Experience Professionals

    REPORT: Best Practices: US Streaming Media Apps

    Keep Viewers By Delivering A Great Experience

    March 19, 2020 Jim Nail, Andrew Hogan

    Streaming media services will need to pair great content with an equally great experience if they want to earn customer loyalty amidst fierce competition in 2020. This report reveals the best practices we observed in "The Forrester Streaming Media Wave™: US Apps, Q4 2019" so customer experience leaders can build media experiences that will result in the long-term viewer engagement required for financial success.

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