Andrew Hogan

Analyst serving Customer Experience PROFESSIONALS

Andrew Hogan is an analyst serving Customer Experience Professionals. His research topics include digital customer experience strategy, execution, and management. He is based in San Francisco.

Previous Work Experience

Prior to joining Forrester, Andrew was associate director of digital strategy at agency R2C Group, working with beauty, CPG, SMB, and retail clients on site, social, CRM, and paid acquisition efforts.

Before R2C Group, Andrew was a senior strategist at digital and innovation agency T3. There, he guided strategy on apps, social efforts, CRM programs, and site and product prototypes across convenience store, consumer electronics, hospitality, and insurance clients. He also led agency research to study mobile's effect on consumer expectations and its connection to customer experience.

Education

Andrew holds a BBA in marketing from Texas State University.

Andrew Hogan's Research

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