Andy Hoar

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Improve B2B eCommerce Execution By Using ACTIVE Strategies

    B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. T...

  • For eBusiness & Channel Strategy Professionals

    Report: US B2B eCommerce Will Hit $1.2 Trillion By 2021

    Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021. At the end of 2017, Forrester expects eCommerce to reach $889 billion an...

  • For eBusiness & Channel Strategy Professionals

    Report: It Takes A Village To Deliver World-Class B2B Commerce

    Producing an effective B2B eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the customer, B2B digi...

  • For eBusiness & Channel Strategy Professionals

    Report: Death Of A (B2B) Salesman: Two Years Later

    Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality interact...

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2B Commerce Suites, Q1 2017

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle Com...

  • For eBusiness & Channel Strategy Professionals

    Report: B2B eCommerce: A Trillion Dollars For The Taking

    This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forres...

  • For eBusiness & Channel Strategy Professionals

    Report: Make Your B2B Business A Digital Business

    New forms of digital customer engagement are transforming B2B businesses. In many cases, they're being forced to fundamentally rethink how they go to market — from the customers they target to t...

  • For eBusiness & Channel Strategy Professionals

    Report: B2C Sets The Standard For B2B

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

  • For eBusiness & Channel Strategy Professionals

    Report: Use Forrester's New Maturity Model To Evaluate Your B2B Digital Progress

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking th...

  • For eBusiness & Channel Strategy Professionals

    Report: The Case For Omnichannel B2B

    Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buy...

View all of Andy Hoar's Research

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