Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Thrive By Adopting Proven B2C Principles

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

    • Downloads: 1239
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

    In Forrester's 77 criteria evaluation of the top 10 global commerce service providers (GCSPs), we found that Deloitte Digital, SapientNitro, Accenture Digital, Razorfish Global, Cognizant, and I...

    • For eBusiness & Channel Strategy Professionals

      Report: The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015

      In Forrester's 77-criteria evaluation of the top 11 global commerce service providers (GCSPs), we found that Accenture Digital, Deloitte Digital, and SapientNitro lead the pack with their integr...

      • For eBusiness & Channel Strategy Professionals

        Report: Use ACTIVE Strategies To Optimize Execution

        B2B eCommerce organizations too often fixate on the vision and objectives associated with a plan to the exclusion of thinking through the critical details of the execution. In fact, most B2B eCo...

        • Downloads: 356
      • For eBusiness & Channel Strategy Professionals

        Report: Five Keys To Effective B2B eCommerce

        Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

        • Downloads: 782
      • For eBusiness & Channel Strategy Professionals

        Report: Key Trends In B2B eCommerce

        This report outlines the landscape and the key trends that eBusiness and channel strategy professionals are seeing in the $559 billion US market for business-to-business (B2B) eCommerce. Forrest...

        • Downloads: 1754
      • For eBusiness & Channel Strategy Professionals

        Report: The Forrester Wave™: B2B Commerce Suites, Q4 2013

        In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category — commerceserver.net, hybris (an SAP company), IBM, ...

        • Downloads: 1090
      • For eBusiness & Channel Strategy Professionals

        Report: Thrive By Adopting Proven B2C Principles

        Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

        • Downloads: 1239
      • For eBusiness & Channel Strategy Professionals

        Report: Build A World-Class B2B eCommerce Business

        Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

        • Downloads: 942
      • For eBusiness & Channel Strategy Professionals

        Report: Evaluate Your B2B eCommerce Maturity

        Because third-party benchmarking data has only recently been published for business-to-business (B2B) eCommerce sites, B2B eCommerce professionals are only now beginning to be able to compare th...

        • Downloads: 1015
      View all of Andy Hoar's Research

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