Andy Hoar

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: B2C Sets The Standard For B2B

    Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new...

  • For eBusiness & Channel Strategy Professionals

    Report: Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report exp...

  • For eBusiness & Channel Strategy Professionals

    Report: Make Your B2B Business A Digital Business

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers ...

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — BigCommerce, CloudCraze, Episerver, Handshake, Insite Software, Intershop, Magento ...

  • For eBusiness & Channel Strategy Professionals

    Report: Get Your B2B eCommerce Metrics Right

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how suc...

  • For eBusiness & Channel Strategy Professionals

    Report: Make Your B2B Business A Digital Business

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers ...

  • For eBusiness & Channel Strategy Professionals

    Report: B2B eCommerce: A Trillion Dollars For The Taking

    This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forres...

  • For eBusiness & Channel Strategy Professionals

    Report: The Case For Omnichannel B2B

    Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buy...

  • For eBusiness & Channel Strategy Professionals

    Report: B2C Sets The Standard For B2B

    Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new...

  • For eBusiness & Channel Strategy Professionals

    Report: Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report exp...

View all of Andy Hoar's Research

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