Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Andy Hoar's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Get Your B2B eCommerce Metrics Right

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Facto...

    • Downloads: 887
  • For eBusiness & Channel Strategy Professionals

    Report: It Takes A Village To Deliver World-Class B2B eCommerce

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of...

    • Downloads: 630
  • For eBusiness & Channel Strategy Professionals

    Report: Improve B2B eCommerce Execution By Using ACTIVE Strategies

    B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. T...

    • Downloads: 461
  • For eBusiness & Channel Strategy Professionals

    Report: Succeeding With B2B Ratings And Reviews

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B eBusiness professionals c...

    • Downloads: 1026
  • For eBusiness & Channel Strategy Professionals

    Report: Organize For B2B Digital Transformation

    Today's business-to-business (B2B) eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge...

    • Downloads: 1054
  • For eBusiness & Channel Strategy Professionals

    Report: B2B eCommerce: A Trillion Dollars For The Taking

    This report outlines the landscape that eBusiness and channel strategy professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 20...

    • Downloads: 2221
  • For eBusiness & Channel Strategy Professionals

    Report: Build A World-Class B2B eCommerce Business

    Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

    • Downloads: 1352
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2B Commerce Suites, Q4 2013

    In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category —, hybris (an SAP company), IBM, ...

    • Downloads: 1190
  • For eBusiness & Channel Strategy Professionals

    Report: Thrive By Adopting Proven B2C Principles

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have be...

    • Downloads: 1435
  • For eBusiness & Channel Strategy Professionals

    Report: Evaluate Your B2B eCommerce Maturity

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B eCommerce professionals are actively measuring their progress and benchmarking the...

    • Downloads: 1237
View all of Andy Hoar's Research

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