Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Refine your results

Date Range




Market Imperatives



97 results in Everything

  • CIO
  • Ted Schadler
  • For Chief Information Officer Professionals

    Blog:How InterContinental Hotels Group (IHG) Makes Mobile Guest Moments Great

    IHG, owner of InterContinental Hotels Group, wants to fully inhabit the mobile moments of its hotel guests in their journey from booking to arriving to staying to departing. Bill Keen is the Director...

    • For Chief Information Officer Professionals

      Blog:YouSendIt Expands Its Cloud File Services For The Enterprise

      In 1996, a would-be MIT entrepreneur pitched me on this idea: “What if we could package up huge files like engineering drawings and email them to people instead of FedExing them?” I...

      • For CIO Professionals

        Report:Re-Engineer Your Business For Mobile Moments

        Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

        The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

        • Downloads: 567
      • For Chief Information Officer Professionals

        Blog:Enough Already With The "Death Of The PC Era" Garbage

        (updated 10:10 ET 4/11/2013 for clarity) The Death Of The PC Era. Pah. As my friend John McCarthy is fond of saying, "that does not qualify as analysis." PCs, like cars and shoes and dishwashers, are...

        • For Chief Information Officer Professionals

          Blog:Wanted: Mobile Engagement Providers

          Pal John McCarthy and I published a report on a new category of vendors that we call mobile engagement providers that have a "complete portfolio of engagement competencies and management skills to...

          • For Chief Information Officer Professionals

            Blog:How Do New “Systems Of Insight” Power Great Mobile Moments And Customer Experiences? -- Launching New Research

            Customers crave contextual and personal experiences on their mobile devices. Companies are looking to the reams of location and behavior data spun off mobile device to deliver them. Meanwhile,...

            • For CIO Professionals

              Report:Office 2013: A Breakthrough In Productivity

              Highly Integrated With A Risk Of Lock-In

              Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

              • Downloads: 605
            • For CIO Professionals

              Report:Seven Mobile Engagement Pitfalls To Avoid

              And Seven Mobile-First Alternatives That Are Better

              Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

              • Downloads: 476
            • For CIO Professionals

              Report:Mobile Is The New Face Of Engagement: An Executive Summary

              This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

              • Downloads: 1770
            • For CIO Professionals

              Charts & Figures:Alternative Paths To Avoid Seven Common Pitfalls

            • For CIO Professionals

              Charts & Figures:Mobile Devices Create An App Gap That Employees Fill With Bring-Your-Own Apps

              Productivity Apps, Process Apps, Or Both? Personas Help You Decide

            • For CIO Professionals

              Report:Great Mobile Experiences Are Built On Systems Of Engagement

              Vision: The CIO's Mobile Engagement Playbook

              By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

              • Downloads: 1065
            • For CIO Professionals

              Report:Executive Overview: The CIO's Mobile Engagement Playbook

              Executive Overview: The CIO's Mobile Engagement Playbook

              CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

              • Downloads: 862
            • For Chief Information Officer Professionals

              Blog:Another "Google Gets Mobile Engagement" Story, Featuring The Sparrow Email Client

              I saw this morning through Michael Hickins' succinct and savory CIO Journal Morning Download that Google acquired Paris-based email experience aggregator Sparrow. Sparrow's software runs on...

              • For Chief Information Officer Professionals

                Blog:Wendy's, Mobile Payment Moments Need To Be One-Touch Easy

                I love Wendy's Dave's Hot 'n Juicy 3/4 lb Triple burger as much as the next Neanderthal, especially after riding 50 miles in the rain. And I love mobile payments because while I...

                • For CIO Professionals

                  Report:How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

                  Continuous Improvement: The CIO's Mobile Engagement Playbook

                  Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

                  • Downloads: 339
                • For Chief Information Officer Professionals

                  Blog:Forrester Wave On The File Sync And Share Market In 2013

                  File sync and share is the hottest technology category since social networking. Dropbox alone now has 175 million registered users, up from 110 million just nine months ago. Dozens of vendors are...

                  • For CIO Professionals

                    Report:CIOs: Organize For Mobile Success

                    Build And Support IDEA Teams To Drive Mobile Moments

                    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

                    • Downloads: 255
                  • For CIO Professionals

                    Charts & Figures:Must-Read Research On Mobile Engagement Technology

                  • For CIO Professionals

                    Charts & Figures:Workforce Personas Are A Valuable Communications And Planning Tool

                    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

                  • For CIO Professionals

                    Report:Brief: Microsoft Gets Its Flagship OS Back On Track With Windows 10

                    Microsoft Secures Its Stake In Enterprise PCs, But Universal App Architecture Won't Be Enough To Win Mobile Without More Help

                    On January 21, 2015, Microsoft provided the public with more details on Windows 10, which was originally announced last September at a press event in San Francisco. Windows 10 is the next major...

                    • Downloads: 131
                  • For CIO Professionals

                    Report:Brief: Microsoft Office Crosses The Cloud Rubicon

                    The Focus Is On Business Agility, And Here's Why It Matters

                    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

                    • Downloads: 279
                  • For Chief Information Officer Professionals

                    Blog:iPhone 5 Cements Apple's Role As An Enterprise Stadium Rocker: What CIOs Need To Know

                    Quick review: iPhone launches in 2007. CIOs don't care. I perk up. 2008. Apple launches App Store and Exchange ActiveSync support. CIOs start to wake up. Kraft's Dave Dietrich uses iPhone to...

                    • For CIO Professionals

                      Report:2013 Mobile Workforce Adoption Trends

                      More BYOD, More Devices, More Mobility, More Apple

                      Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

                      • Downloads: 1404
                    • For Chief Information Officer Professionals

                      Blog:Why Apple Had To Do Maps: A Mobile Engagement Analysis

                      I was pretty sure that the v1 (beta?) Apple Maps would have gaps and gaffs, and of course it does. Mapping is hard to do as this excellent analysis from Adrian Covert at Gizmodo makes clear. (If...