Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • CIO
  • Michael Barnes
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 232
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 341
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 4

    Communications Still Drives Smartphone Usage

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

    • Downloads: 68
  • For CIO Professionals

    Report:Don't Fear The Cloud — Profit From It

    Organization: The Cloud Computing Playbook

    Cloud adoption is increasingly widespread at enterprise organizations and a growing number of small and medium-size businesses. Cloud computing is also a potential source of massive disruption, not...

    • Downloads: 119
  • For Chief Information Officer Professionals

    Blog:Australian CIOs Talk Agility And Collaboration In Sydney

    Last week I hosted Media Corp’s CIO Leaders Summit in Sydney. In addition to my emcee duties, I also moderated two panels, both of which inspired significant discussion among the more than 50...

    • For CIO Professionals

      Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

      The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

      • Downloads: 802
    • For Chief Information Officer Professionals

      Blog:MSFT Expands Azure To Australia, Calls Out (Some) Competitors

      On Monday Microsoft officially announced the launch of two Azure Data Centers in Australia. This is big news for the many Australia-based organizations concerned about data sovereignty, as well as...

      • For CIO Professionals

        Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

        CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

        • Downloads: 293