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For Customer Experience Professionals
Experience Persistence Transforms Fragmented Interactions Into A Unified System Of Engagement
Multidevice ownership and pervasive connectivity mean customers now have, use, and expect multiple ways to interact with companies far beyond the desktop or retail outlet. This change in behavior is...
- Downloads: 748
For B2C Marketing Professionals
Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...
- Downloads: 795
For Customer Insights Professionals
Vision: The Personal Identity And Data Management Playbook
Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...
- Downloads: 1069
For Application Development & Delivery Professionals
In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture
When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...
- Downloads: 290
For CIO Professionals
CIOs Need To Make Emerging Technologies Part Of Their BT Agenda
In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...
- Downloads: 632
For CIO Professionals
CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies
Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer...
- Downloads: 73