Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Refine your results

Date Range

Topics

Market Imperatives

Region

Vendor

8 results in Everything

  • Customer Intelligence
  • Kim Celestre
  • For Marketing Leadership Professionals

    Charts & Figures:LinkedIn's Active User Rate Inhibits Relationship Building

    Drive Awareness And Preference Among Business-Focused Consumers

  • For Marketing Leadership Professionals

    Report:Use Social Data To Improve Your Social Marketing Maturity

    Continuous Improvement: The Social Marketing Playbook

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few...

    • Downloads: 186
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 919
  • For Marketing Leadership Professionals

    Report:Use LinkedIn For Social Reach Marketing

    Drive Awareness And Preference Among Business-Focused Consumers

    If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to...

    • Downloads: 216
  • For Marketing Leadership Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 459
  • For Marketing Leadership Professionals

    Report:Social Media Amplifies Your B2B Buyers' Experiences

    Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

    In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

    • Downloads: 717
  • For Marketing Leadership Professionals

    Charts & Figures:The Number Of LinkedIn Fans Trails Significantly Behind Facebook

    Drive Awareness And Preference Among Business-Focused Consumers

  • For Marketing Leadership Professionals

    Charts & Figures:LinkedIn's Engagement Rate Lags Behind Those Of Other Social Networks

    Drive Awareness And Preference Among Business-Focused Consumers