Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • For B2C Marketing Professionals

      Report:Integrate Social Into Your Marketing RaDaR

      Vision: The Social Marketing Playbook

      Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

      • Downloads: 2196
    • For B2C Marketing Professionals

      Report:The Social Technographics® Intensity Matrix Drives Tactical Success

      How To Target Your Audience's Favorite Social Behaviors And Sites

      In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

      • Downloads: 493
    • For B2C Marketing Professionals

      Report:Introducing The New Social Technographics®: The First Step Toward Social Success

      Landscape: The Social Marketing Playbook

      For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

      • Downloads: 2184
    • For B2C Marketing Professionals

      Report:The POST Process Drives Social Success

      Strategic Plan: The Social Marketing Playbook

      Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want...

      • Downloads: 4540
    • For B2C Marketing Professionals

      Report:Brief: Facebook Dominates Teens' Social Usage

      Why The Sky Isn't Falling On The World's Favorite Social Network

      Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

      • Downloads: 210