Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Digital Marketing
  • Nate Elliott
  • Past 6 months
  • For Marketing Leadership Professionals

    Charts & Figures:Branded Twitter Accounts And Facebook Pages Remain Marketers' Favorite Social Tactics

    How To Succeed In Social As Organic Reach Falls Toward Zero

  • For Marketing Leadership Professionals

    Charts & Figures:Fans Prefer To Stay In Touch Using Brand Sites, Not Facebook Or Twitter

    How To Succeed In Social As Organic Reach Falls Toward Zero

  • For Marketing Leadership Professionals

    Report:The POST Process Drives Social Success

    Strategic Plan: The Social Marketing Playbook

    Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want...

    • Downloads: 4477
  • For Marketing Leadership Professionals

    Charts & Figures:Smaller Social Networks Like Instagram Can Help Brands Build Relationships

    How To Succeed In Social As Organic Reach Falls Toward Zero

  • For Marketing Leadership Professionals

    Charts & Figures:Pinterest Claims Nearly As Many Users As Twitter

    Its Enormous Potential Demands Richer Ad Targeting

  • For Marketing Leadership Professionals

    Report:Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

    • Downloads: 306
  • For Marketing Leadership Professionals

    Report:Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

    • Downloads: 624
  • For Marketing Leadership Professionals

    Charts & Figures:Brands Find It Hard To Attract Pinterest Followers

    Its Enormous Potential Demands Richer Ad Targeting

  • For Marketing Leadership Professionals

    Report:Pinterest Is Not Ready For Prime Time

    Its Enormous Potential Demands Richer Ad Targeting

    Pinterest attracts more users than you think — and that audience loves to interact with and talk about brands as well as shop online. But only about half of top brands have created Pinterest...

    • Downloads: 134
  • For Marketing Leadership Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 491
  • For Marketing Leadership Professionals

    Charts & Figures:Pinterest Users Are Willing To Interact With Brands Using Social Media

  • For Security & Risk Professionals

    Report:Predictions 2015: Brand Protection And Crisis Preparation Will Mitigate Social Risk

    The Security And Risk Management Professional's Social "To-Do" List

    Social media will experience more evolution than revolution in 2015. Privacy issues will get people's attention but not scare anyone away from social sites. In fact, customers will grow more willing...

    • Downloads: 135
  • For Marketing Leadership Professionals

    Report:Use Social Data To Improve Your Social Marketing Maturity

    Continuous Improvement: The Social Marketing Playbook

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few...

    • Downloads: 207
  • For Marketing Leadership Professionals

    Report:Master The Next Wave Of Social

    Executive Overview: The Social Marketing Playbook

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign...

    • Downloads: 2132