Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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35 results in Reports

  • Andy Hoar
  • For eBusiness & Channel Strategy Professionals

    Report:Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook

    New forms of digital customer engagement are transforming B2B businesses. In many cases, they're being forced to fundamentally rethink how they go to market — from the customers they target to the...

    • Downloads: 1590
  • For eBusiness & Channel Strategy Professionals

    Report:Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook

    In the age of the customer, it is critical that B2B companies know where they're performing well with their customers and where they're falling short. As such, Forrester partnered with Internet...

    • Downloads: 769
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical...

    • Downloads: 258
  • For eBusiness & Channel Strategy Professionals

    Report:Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

    • Downloads: 969
  • For eBusiness & Channel Strategy Professionals

    Report:It Takes A Village To Deliver World-Class B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the...

    • Downloads: 688
  • For eBusiness & Channel Strategy Professionals

    Report:Improve B2B eCommerce Execution By Using ACTIVE Strategies

    Continuous Improvement: The B2B eCommerce Playbook

    B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. This...

    • Downloads: 493
  • For eBusiness & Channel Strategy Professionals

    Report:Succeeding With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B eBusiness professionals can...

    • Downloads: 1061
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook

    Today's business-to-business (B2B) eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge....

    • Downloads: 1122
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The eCommerce Gap Widens

    How Winning B2B And B2C Firms Will Pull Ahead For Good

    2016 presents B2C and B2B professionals with a now-or-never choice: Either outpace the pack by responding effectively to six important trends — or fall permanently behind in the customer...

    • Downloads: 441
  • For eBusiness & Channel Strategy Professionals

    Report:Evaluate Your B2B eCommerce Maturity

    Assessment: The B2B eCommerce Playbook

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B eCommerce professionals are actively measuring their progress and benchmarking their...

    • Downloads: 1277
  • For eBusiness & Channel Strategy Professionals

    Report:Build A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook

    Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

    • Downloads: 1116
  • For eBusiness & Channel Strategy Professionals

    Report:B2B eCommerce: A Trillion Dollars For The Taking

    Landscape: The B2B eCommerce Playbook

    This report outlines the landscape that eBusiness and channel strategy professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020....

    • Downloads: 2287
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Is Busy Transforming B2B Commerce

    Vision: The B2B eCommerce Playbook

    Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

    • Downloads: 1141
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Commerce Suites, Q2 2015

    The Eight Vendors With A Focused Strategy And Mature Solution For B2B Commerce

    In Forrester's 88-criteria evaluation of B2B commerce suite vendors, we identified the eight most significant providers in the category — CloudCraze, eBay Enterprise (Magento), hybris (an SAP...

    • Downloads: 659
  • For eBusiness & Channel Strategy Professionals

    Report:The Case For Channel-Shifting Offline Customers Online

    Business Case: The B2B eCommerce Playbook For 2015

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

    • Downloads: 1086
  • For B2B Marketing Professionals

    Report:Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers

    Death Of A (B2B) Salesman

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to B2B marketers, especially those leading sales enablement initiatives in...

    • Downloads: 267
  • For eBusiness & Channel Strategy Professionals

    Report:Death Of A (B2B) Salesman

    One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020

    Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. While B2B buyers overwhelmingly prefer to research, and increasingly buy,...

    • Downloads: 858
  • For eBusiness & Channel Strategy Professionals

    Report:US B2B eCommerce Forecast: 2015 To 2020

    B2B eCommerce Will Top $1 Trillion By 2020 In The US

    Forrester estimates that B2B eCommerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020. At the end of 2015, Forrester expects eCommerce to reach $780 billion and...

    • Downloads: 516
  • For eBusiness & Channel Strategy Professionals

    Report:Thrive By Adopting Proven B2C Principles

    Road Map: The B2B eCommerce Playbook

    Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

    • Downloads: 1463
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 77 criteria evaluation of the top 10 global commerce service providers (GCSPs), we found that Deloitte Digital, SapientNitro, Accenture Digital, Razorfish Global, Cognizant, and IBM...

    • Downloads: 648
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015

    Accenture Digital, Deloitte Digital, And SapientNitro Lead, With Several Key Players Trailing Closely Behind

    In Forrester's 77-criteria evaluation of the top 11 global commerce service providers (GCSPs), we found that Accenture Digital, Deloitte Digital, and SapientNitro lead the pack with their integrated...

    • Downloads: 610
  • For eBusiness & Channel Strategy Professionals

    Report:Leverage Boutique CSPs As An Alternative To Large-Scale CSPs

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 4

    eBusiness professionals increasingly call upon commerce service providers (CSPs) to define and deliver their digital strategies. This report details how boutique CSPs help business-to-consumer (B2C)...

    • Downloads: 102
  • For eBusiness & Channel Strategy Professionals

    Report:Large-Scale Commerce Service Providers Deliver Economies Of Scale

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 3

    eBusiness professionals increasingly call upon commerce service providers (CSPs) to define and deliver their digital strategies. This report details how large-scale, global CSPs are helping...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 532
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Service Providers Market Overview: Large-Scale Partners Can Accelerate Commerce For Key Customers

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 2

    To help execute their digital business transformations, companies are increasingly calling upon commerce service providers (CSPs) to define and deliver their digital ecosystem strategies. This report...

    • Downloads: 167