Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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12 results in Reports

  • Past 12 months
  • Eveline Oehrlich
  • For Application Development & Delivery Professionals

    Report:Brief: Put Developers On The Front Lines Of App Support

    DevOps Culture Begins With Visibility And Responsibility

    The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

    • Downloads: 146
  • For Infrastructure & Operations Professionals

    Report:Meet The Multisourcing Challenge

    Redesign Your Service Integration And Management (SIAM) Capabilities To Deliver Innovation For Customers

    Multisourcing is a reality, but most firms still struggle with service integration and management (SIAM) in multisourced environments. Infrastructure and operations (I&O) teams and their partners...

    • Downloads: 155
  • For Infrastructure & Operations Professionals

    Report:Brief: Choose The Right Service Desk Sourcing Strategy

    Select From One Of Four Profiles To Make Your Decision

    The service desk is a key point of interaction between the technology management team and the business workforce that uses the technology and tech services. It is an important source of data about...

    • Downloads: 176
  • For Infrastructure & Operations Professionals

    Report:Five Key Initiatives To Wow Your Workforce With Your Service Desk

    Extend Your Service Desk Automation Now

    Each interaction between your employees and your service desk affects the reputation of the entire infrastructure and operations (I&O) team. To delight (or, as we like to say, wow) members of your...

    • Downloads: 156
  • For Infrastructure & Operations Professionals

    Report:Establish The Business Case For I&O Transformation

    Business Case: The I&O Transformation Playbook For 2015

    Your firm's customers, channels, and competitors are digital — which means that your company must use technology to differentiate. That's a chance for I&O leaders to drive innovation that...

    • Downloads: 210
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:I&O Must Shift Toward Modern Service Delivery To Better Serve Customers

    Executive Overview: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) teams can no longer live in silos, as it hinders their ability to address customers' rising expectations in today's age of the customer. They must not only change...

    • Downloads: 338
  • For CIO Professionals

    Report:How To Allocate And Charge Back Your Business Tech Expenses Without Screwing Up

    The Right And Wrong Ways To Assign MOOSE Tech Costs To The Business

    Reasonable and responsible spending on enterprise technology increasingly requires rational cost allocation schemes, and the shift toward the business technology (BT) agenda for winning, serving, and...

    • Downloads: 291
  • For Infrastructure & Operations Professionals

    Report:Brief: Ignite Your Workforce Experience With Your Service Desk

    How To Measure Your Workforce Experience In The Future

    Ensuring a positive service desk experience means minimizing the effort that your workforce expends to get help. Don't make employees jump through hoops to reach you because you're too focused on...

    • Downloads: 64
  • For Infrastructure & Operations Professionals

    Report:Your Service Management Office Defined

    Establish A Service Management Office To Orchestrate, Govern, And Manage IT And BT Services For Business Value

    To support the business in its quest to win, serve, and retain customers, infrastructure and operations (I&O) pros must focus on innovation, speed, and responsiveness. They must orchestrate, govern,...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:ITSM Falls Short Of Your 2016 Needs

    Processes: The Workforce Enablement Playbook For 2015

    Organizations everywhere have begun digital business transformations to stimulate long-term growth. But many are ignoring their most precious assets — the people who sustain and improve the...

    • Downloads: 231
  • For Infrastructure & Operations Professionals

    Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

    Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

    Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

    • Downloads: 91