Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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14 results in Reports

  • Past 12 months
  • Eveline Oehrlich
  • For Infrastructure & Operations Professionals

    Report:Establish The Business Case For I&O Transformation

    Business Case: The I&O Transformation Playbook

    Your firm's customers, channels, and competitors are digital — which means that your company must use technology to differentiate. That's a chance for I&O leaders to drive innovation that wins,...

    • Downloads: 107
  • For Infrastructure & Operations Professionals

    Report:Transform Tech Operations To Better Serve Customers

    Executive Overview: The Modern Service Delivery Playbook

    Technology infrastructure and operations (I&O) organizations have been living in silos and are therefore poorly positioned to help their company address customers' rising expectations. I&O...

    • Downloads: 158
  • For Infrastructure & Operations Professionals

    Report:Apply Technology Business Management To Shift From Tech Cost To A Tech Value Conversation

    Continuous Improvement: I&O Transformation Playbook

    Your firm's customers, channels, and competitors are digital — which means that your company must use technology to differentiate. That requires infrastructure and operations (I&O) leaders to...

    • Downloads: 106
  • For Infrastructure & Operations Professionals

    Report:Technology Management: Service Catalog Workbook

    This service catalog includes a variety of generic service families and the definitions of the service activities associated with them. IT executives should use these sample families as a starting...

    • Downloads: 46
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 36
  • For Infrastructure & Operations Professionals

    Report:Case Study: LBS-West Delivers Guaranteed Service Levels To Workforce

    How A Financial Services Firm Dramatically Improves Employee Experience With Service Management Automation

    Ensuring that business stakeholders, business users, and sales resources have every tool at their disposal and every roadblock removed in their commitment to win, serve, and retain customers is high...

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:Quick Take: BMC Software — A New Company With A Well-Known Name

    Will The New Executives, New Branding, And Diligent Focus On Customer Experience Be Enough To Retain And Win Customers?

    Last week, BMC Software held its global users' conference, BMC Engage. The event attracted over 800 BMC customers, 157 implementation and technology partners, 42 showcase booths, and 20 industry...

    • Downloads: 81
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 592
  • For Application Development & Delivery Professionals

    Report:Brief: Put Developers On The Front Lines Of App Support

    DevOps Culture Begins With Visibility And Responsibility

    The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

    • Downloads: 75
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 79
  • For Infrastructure & Operations Professionals

    Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

    Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

    Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

    • Downloads: 29
  • For Infrastructure & Operations Professionals

    Report:Brief: The Modern Service Catalog Supports Service Brokering

    The Evolution Of The Service Catalog From A Static List To An Interconnected Ecosystem

    Forrester interviewed 16 service catalog and cloud management platform vendors to get a read on the service catalog landscape, and the most common term they used to describe the developments of the...

    • Downloads: 131
  • For Infrastructure & Operations Professionals

    Report:Top Technologies For The Infrastructure & Operations BT Agenda

    Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Equipped To Thrive: Help Employees Turn Mobile Moments Into Customer Value

    Vision: The Workforce Enablement Playbook

    Enterprise mobility isn't about bring-your-own devices or apps. It's about enabling the people in your workforce to make the most of their mobile moments — to make the most of their...

    • Downloads: 84