Anjali Yakkundi

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Anjali is a senior analyst serving eBusiness & Channel Strategy Professionals. Her research focuses on helping digital commerce professionals with their commerce technology strategies, which includes advising on solutions like commerce platforms and suites, digital asset management (DAM), and site search. She also helps retailers understand the opportunity and strategy around digital store and personalization.

Previous Work Experience

Prior to her current role as a senior analyst, Anjali was an analyst and researcher on Forrester's application development and delivery (AD&D) team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery and web CMS spaces. She interviewed hundreds of technology professionals while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali worked in scientific research with a background in human cognition and behavior and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.

Anjali Yakkundi's Research

  • For eBusiness & Channel Strategy Professionals

    Report: It's Cloud Go Time For Retailers

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize co...

  • For eBusiness & Channel Strategy Professionals

    Report: The State Of The Digital Store

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to l...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Digital Asset Management, 2017

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like ...

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2B Commerce Suites, Q1 2017

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle Com...

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: B2C Commerce Suites, Q1 2017

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magent...

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