Speaker Biography

Anjali Yakkundi

Senior Analyst

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders

05/05/2014

  • 01:00 PM - 01:40 PM

    Understand Digital Customer Experience Technologies

    Firms face an expanding ecosystem of technology that supports digital customer experiences, and they are falling behind on making innovative use of the technologies that support contextual delivery and optimization. This session will help technology management professionals understand the solutions, vendors, and strategic partners that support digital experiences. Included:

    • An overview of technologies to support digital customer experiences.
    • The five technologies that will gain in importance and investment in the next 12 to 24 months.
    • How to adjust your road map in light of this evolving ecosystem.

Research Focus

Anjali is a senior analyst serving eBusiness & Channel Strategy Professionals. Her research focuses on helping digital commerce professionals with their commerce technology strategies, which includes advising on solutions like commerce platforms and suites, digital asset management (DAM), and site search. She also helps retailers understand the opportunity and strategy around digital store and personalization.

Previous Work Experience

Prior to her current role as a senior analyst, Anjali was an analyst and researcher on Forrester's application development and delivery (AD&D) team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery and web CMS spaces. She interviewed hundreds of technology professionals while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali worked in scientific research with a background in human cognition and behavior and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.