Speaker Biography

Anjali Yakkundi

Senior Analyst

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

  • 01:50 PM - 02:20 PM

    Build Your Dream Team: Advance Your Digital Experience Delivery Talent Strategy

    Today's digital marketers rely more and more on premium development talent to deliver digital customer experiences. Anjali will explore ways in which marketers can:

    • Lead organizational changes to embed delivery within marketing groups.
    • Hire and retain premium digital development talent.
    • Lead a cultural shift to better work with development and delivery teams.

Research Focus

Anjali is a senior analyst serving eBusiness & Channel Strategy Professionals. Her research focuses on helping digital commerce professionals with their commerce technology strategies, which includes advising on solutions like commerce platforms and suites, digital asset management (DAM), and site search. She also helps retailers understand the opportunity and strategy around digital store and personalization.

Previous Work Experience

Prior to her current role as a senior analyst, Anjali was an analyst and researcher on Forrester's application development and delivery (AD&D) team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery and web CMS spaces. She interviewed hundreds of technology professionals while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali worked in scientific research with a background in human cognition and behavior and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.