Anjali   Lai

Anjali Lai

Sr Data Analyst Serving Customer Insights Professionals

As a senior analyst on Forrester's data insights team, Anjali's research focuses on consumer decision making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that showcase Forrester's Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Previous Work Experience

Prior to her current role, Anjali was a data advisor with Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands. In this capacity, she specialized in client service and data analysis by delivering customized quantitative insights to researchers, brand strategists, and CMOs across the advertising industry.

Education

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

Anjali Lai

Sr Data Analyst Serving Customer Insights Professionals

As a senior analyst on Forrester's data insights team, Anjali's research focuses on consumer decision making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that showcase Forrester's Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Previous Work Experience

Prior to her current role, Anjali was a data advisor with Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands. In this capacity, she specialized in client service and data analysis by delivering customized quantitative insights to researchers, brand strategists, and CMOs across the advertising industry.

Education

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

Anjali Lai's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For Customer Insights Professionals

    REPORT: How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®

    September 26, 2017Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and wearables, has been among the most significant catalysts of this consumer mindset. We analyze how groups within Forrester's Empowered Customer Segmentation rely on mobile phones and why; we also provide an interactive graphic enabling you to dig into US empowered customers' mobile attitudes and behaviors by industry.

  • For B2C Marketing Professionals

    REPORT: Social Media Snapshot: 2017

    Consumer Technographics® Data Snapshot

    September 26, 2017Anjali Lai, Erna Alfred Liousas

    Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current social media behaviors among US online adults.

  • For B2C Marketing Professionals

    REPORT: Mine The Emotions Behind Your Consumers' Social Media Behaviors

    September 26, 2017 Erna Alfred Liousas, Anjali Lai

    B2C marketers race to push content to social media, desperate to capture an iota of consumer attention. But this content may be hurting your brand in ways you wouldn't expect. This report applies Forrester's Technographics360® methodology to reveal the psychology behind social media usage and related emotional effects, to help B2C marketers optimize their social media efforts.

  • For Customer Insights Professionals

    REPORT: Understand Emotion To Drive Technology Engagement

    A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data

    August 9, 2017Anjali Lai, Juan Salazar

    Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond demographics, behaviors, and attitudes and measure the emotions that drive product interaction. Here, we introduce Forrester's Emotion Evaluator, which adds another layer of predictive insight to the market researcher's toolkit. We also show why emotional analysis is critical to anticipating technology uptake, using virtual reality as an example.

View all of Anjali Lai's Research

Clients Who Work With Anjali Lai Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Values-Based Consumers, Part 3: Forrester Futurology

Date: January 23, 2018
Time: 11:00 AM-12:00 PM Eastern Standard Time
Register
View all upcoming events