Anjali   Lai

Anjali Lai

Sr Data Analyst Serving Customer Insights Professionals

As a senior analyst on Forrester's data insights team, Anjali's research focuses on consumer decision making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that showcase Forrester's Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Previous Work Experience

Prior to her current role, Anjali was a data advisor with Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands. In this capacity, she specialized in client service and data analysis by delivering customized quantitative insights to researchers, brand strategists, and CMOs across the advertising industry.

Education

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

Anjali Lai

Sr Data Analyst Serving Customer Insights Professionals

As a senior analyst on Forrester's data insights team, Anjali's research focuses on consumer decision making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that showcase Forrester's Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Previous Work Experience

Prior to her current role, Anjali was a data advisor with Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands. In this capacity, she specialized in client service and data analysis by delivering customized quantitative insights to researchers, brand strategists, and CMOs across the advertising industry.

Education

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

Anjali Lai's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Psychology Of Points

    Landscape: The Customer Loyalty Playbook

    October 11, 2018 Emily Collins, Anjali Lai

    Brands across industries pump millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered consumers? This report uses Forrester Analytics Consumer Technographics® 360 research to explain how consumers perceive loyalty programs and what B2C marketers need to do to improve their programs' ability to drive emotional loyalty.

  • For CMO Professionals

    REPORT: Nike Makes No Sacrifices

    A Consumer Energy Index Analysis

    September 21, 2018 James L. McQuivey, Anjali Lai

    Nike unveiled its 30th anniversary "Just do It" ad campaign featuring its long-sponsored and controversial athlete Colin Kaepernick. Putting aside photos of disgruntled consumers setting Nike shoes on fire, we used Forrester's Consumer Energy Index to measure how well Nike attuned itself to the sentiments of its key customers and how that will stimulate their perceptions and behavior in the future. This makes it clear that Nike did the right thing for its customers and its brand. CMOs: Read this report to learn how to appeal with the right energy to the right customers.

  • For Customer Experience Professionals

    REPORT: Prioritize CX Investments By Understanding Empowered Customers

    A Technographics® 360 Report

    May 29, 2018Anjali Lai, Margaret Rodriguez, Laura Garvin Tramm

    Customers approach your brand with unique expectations and motivations that shape their perception of the quality of your CX. Forrester's Empowered Customer Segmentation measures customers' evolving expectations and identifies their core motivations to help brands predict how customers will perceive certain experiences. We applied our segmentation to Forrester's Customer Experience Index data to reveal how customer demands vary by level of empowerment and to help CX pros prioritize initiatives that resonate with their most empowered customers.

  • For B2C Marketing Professionals

    REPORT: Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report

    December 12, 2017Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a variety of social networking sites, at Facebook's expense, because of the distinct value they derive from these other platforms. Here, we apply Forrester's Consumer Technographics data to reveal US youth's behavior and perspectives on social media — with a focus on Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

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