Anjali   Lai

Anjali Lai

Sr Data Analyst Serving Customer Insights Professionals

As a senior analyst on Forrester's data insights team, Anjali's research focuses on consumer decision making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that showcase Forrester's Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Previous Work Experience

Prior to her current role, Anjali was a data advisor with Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands. In this capacity, she specialized in client service and data analysis by delivering customized quantitative insights to researchers, brand strategists, and CMOs across the advertising industry.

Education

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

Anjali Lai

Sr Data Analyst Serving Customer Insights Professionals

As a senior analyst on Forrester's data insights team, Anjali's research focuses on consumer decision making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that showcase Forrester's Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Previous Work Experience

Prior to her current role, Anjali was a data advisor with Forrester's Consumer Technographics® product, consisting of data collection in North America, Europe, Asia Pacific, and Latin America and focusing on technology's effect on consumer trends and demands. In this capacity, she specialized in client service and data analysis by delivering customized quantitative insights to researchers, brand strategists, and CMOs across the advertising industry.

Education

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

Anjali Lai's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Gillette's Close Shave

    A Consumer Energy Index Analysis

    January 22, 2019Anjali Lai

    Brands are jumping into the messy arena of polarizing issues with greater fervor, and Gillette just raised the stakes. Within 72 hours of launch, its "We Believe" TV spot shot past 13 million views on YouTube, attracting more than twice as many negative votes as positive ones. Now the brand faces a tidal wave of criticism from both men and women, liberal and conservative. Did Gillette make a huge mistake? Forrester's Consumer Energy Index indicates that Gillette's move is nearly a masterful emotional win — but only if it can back its campaign up. We reveal why.

  • For CMO Professionals

    REPORT: Facebook: The Myth Of The Monopoly

    A Consumer Energy Index Analysis

    January 18, 2019Anjali Lai

    2018 was a challenge for Facebook: Between the Cambridge Analytica scandal in Q1 and a security bug in Q4, the headlines revealed that its largest partners had access to users' personal data for years. While its strategies and values were pummeled in the media and Congress, Facebook made formal apologies and policy revisions. But has it emerged from 2018 unscathed or is the damage irreversible? Our Consumer Energy Index measures the shift in consumer energy around Facebook and reveals the forces that threaten the social network's future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Mobile Mind Shift Index: Global

    Use The Mobile Mind Shift Index To Guide Your Local Strategy

    December 21, 2018Anjali Lai, Julie A. Ask, Thomas Husson

    In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

  • For B2C Marketing Professionals

    REPORT: The Psychology Of Points

    Landscape: The Customer Loyalty Playbook

    October 11, 2018 Emily Collins, Anjali Lai

    Brands across industries pump millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered consumers? This report uses Forrester Analytics Consumer Technographics® 360 research to explain how consumers perceive loyalty programs and what B2C marketers need to do to improve their programs' ability to drive emotional loyalty.

  • For CMO Professionals

    REPORT: Nike Makes No Sacrifices

    A Consumer Energy Index Analysis

    September 21, 2018 James L. McQuivey, Anjali Lai

    Nike unveiled its 30th anniversary "Just do It" ad campaign featuring its long-sponsored and controversial athlete Colin Kaepernick. Putting aside photos of disgruntled consumers setting Nike shoes on fire, we used Forrester's Consumer Energy Index to measure how well Nike attuned itself to the sentiments of its key customers and how that will stimulate their perceptions and behavior in the future. This makes it clear that Nike did the right thing for its customers and its brand. CMOs: Read this report to learn how to appeal with the right energy to the right customers.

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