Anjali Yakkundi

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Anjali is a senior analyst serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience.

Previous Work Experience

Prior to her current role as a senior analyst, Anjali was a researcher on the AD&D team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery, customer relationship management (CRM), and business intelligence (BI) spaces. She previously worked as senior research associate on Forrester's Content & Collaboration team. In that role, she interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali served as a research coordinator at UMass Medical School, with a background in scientific research and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.

Anjali Yakkundi's Research

  • For Application Development & Delivery Professionals

    Report: You Can't Personalize Digital Experiences Without Predictive

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-base...

    • Downloads: 177
  • For Application Development & Delivery Professionals

    Report: Brief: Adobe Tops The Technology Partner Podium

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for ...

    • Downloads: 70
  • For Application Development & Delivery Professionals

    Report: What Do You Need From Your Digital Experience Services Partner?

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need t...

    • Downloads: 107
  • For Application Development & Delivery Professionals

    Report: You're A Content Publisher Now, So Get Your DAM House In Order

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich medi...

    • Downloads: 627
  • For Application Development & Delivery Professionals

    Report: Market Overview: Digital Customer Experience Delivery Platforms

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichann...

    • Downloads: 1308
  • For Application Development & Delivery Professionals

    Report: The Future Of BI

    Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and next-gene...

    • Downloads: 2069
  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

    The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) p...

    • Downloads: 1682
  • For Application Development & Delivery Professionals

    Report: Market Overview: Digital Customer Experience Delivery Platforms

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichann...

    • Downloads: 1308
  • For Application Development & Delivery Professionals

    Report: Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand a...

    • Downloads: 1321
  • For Application Development & Delivery Professionals

    Report: Advance To Next-Generation Personalization

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the ri...

    • Downloads: 1392
View all of Anjali Yakkundi's Research

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