Anjali Yakkundi

Senior Analyst serving Application Development & Delivery PROFESSIONALS

Anjali is a senior analyst serving Application Development & Delivery (AD&D) Professionals. Her research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience.

Previous Work Experience

Prior to her current role as a senior analyst, Anjali was a researcher on the AD&D team. In that role, she led Forrester's DAM coverage and contributed to research in the digital experience delivery, customer relationship management (CRM), and business intelligence (BI) spaces. She previously worked as senior research associate on Forrester's Content & Collaboration team. In that role, she interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements. Before joining Forrester, Anjali served as a research coordinator at UMass Medical School, with a background in scientific research and quantitative analysis.

Education

Anjali has a B.A. in psychology from Vassar College.

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30 results in Reports

  • Anjali Yakkundi
  • For Application Development & Delivery Professionals

    Report:What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to do...

    • Downloads: 80
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 608
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Customer Experience Delivery Platforms

    A Range Of Software Vendors Tackle The Multichannel Experience Mandate

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

    • Downloads: 1262
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014

    OpenText And ADAM Lead, With HP And NorthPlains Close Behind

    In Forrester's 38-criteria evaluation of digital asset management (DAM) vendors, we identified the 10 most significant software providers — ADAM Software, Adobe, Canto, celum, HP, MediaBeacon,...

    • Downloads: 270
  • For Application Development & Delivery Professionals

    Report:Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    This report outlines the way in which application development and delivery (AD&D) professionals can begin to assess their maturity in delivering digital customer experience initiatives. It asks...

    • Downloads: 851
  • For Customer Insights Professionals

    Report:Quick Take: Salesforce Begins A Journey Toward Contextual Marketing

    Announcements At Connections Digital Marketing Conference Reveal Seminal Steps Toward A Broader Vision

    Salesforce.com's annual event for marketers, Connections, took place from September 23 through September 25, 2014. Announcements about new features of the ExactTarget Marketing Cloud ranged from...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

    • Downloads: 1311
  • For Application Development & Delivery Professionals

    Report:The 10 Questions To Help Find The Best-Fit Digital Experience Partner

    Separate The Imposters From The Real Deal For Digital Experience Delivery Services

    The scope of what constitutes a digital agency's capabilities has expanded to the point where it can mean almost anything. For digital experience delivery work, this includes everything from customer...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

    • Downloads: 1063
  • For Application Development & Delivery Professionals

    Report:Create Your Digital Experience Delivery Strategy

    Strategic Plan: The Digital Experience Delivery Playbook

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support...

    • Downloads: 1062
  • For Application Development & Delivery Professionals

    Report:Do You Need Digital Asset Management?

    Determine DAM's Role In Your Digital Experience Delivery Ecosystem

    Increasingly, technology vendors from outside the digital asset management (DAM) space — such as those that offer web content management (WCM), eCommerce, product information management (PIM),...

    • Downloads: 246
  • For Application Development & Delivery Professionals

    Report:Four Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel,...

    • Downloads: 737
  • For Application Development & Delivery Professionals

    Report:Digital Experience Platforms From Agencies And SIs: What's The Secret Sauce?

    Service Providers Still Have Much To Prove With Their PaaS Offerings

    Over the past year, many agencies and systems integrators have begun white labeling and directly licensing/selling digital experience platforms as a platform as a service (PaaS). This includes large...

    • Downloads: 281
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

    Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads

    Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content...

    • Downloads: 166
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 484
  • For Application Development & Delivery Professionals

    Report:Two Paths To The Ideal Digital Experience Delivery Organization

    Digital Customer Experience Delivery Demands An Organizational Transformation

    Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...

    • Downloads: 312
  • For Application Development & Delivery Professionals

    Report:AD&D's Five Roles In Successful Website Globalization And Localization

    Technology Globalization Strategies Go Far Beyond Mere Translation

    Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

    • Downloads: 189
  • For Application Development & Delivery Professionals

    Report:Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    So, you've finished your first major digital experience project: You've launched the app, modernized the website, and integrated your digital experience technologies. How do you make sure that you...

    • Downloads: 272
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Asset Management, 2014

    A Fragmented Market Is Ripe For Consolidation

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 662
  • For Application Development & Delivery Professionals

    Report:Advance To Next-Generation Personalization

    Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 1370
  • For Application Development & Delivery Professionals

    Report:Market Overview: Site Search Technology

    A Maturing Market Is Shrinking

    Site search plays a vital role in your digital customer experience strategy. It helps improve customer self-service, increase sales conversion rates, and increase page views and site traffic....

    • Downloads: 500
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Landscape: The Digital Experience Delivery Playbook

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

    • Downloads: 956
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Customer Experience Technology, 2013

    Findings From Forrester's Digital Customer Experience Online Survey

    Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

    • Downloads: 913
  • For Application Development & Delivery Professionals

    Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

    Understand The Changing Technology Landscape To Identify New Areas Of Opportunity

    AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

    • Downloads: 590
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Experience Service Providers

    Turn The Odd Couple Into The Power Couple

    Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

    • Downloads: 837